Athletics – Page 4
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Brisk run for Asics in Europe
Asics is enjoying a brisk run in Europe, the Middle East and Africa (EMEA), where its sales increased by 16.0 percent for the first half of this year, driven by buoyant sales of both footwear and apparel in the running and tennis categories.Sales of running shoes jumped by 17.9 percent ...
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Double-digit sales hike for TNF
The North Face enjoyed a sales hike of 11 percent for the second quarter of its financial year, until 28 June. The rise was driven by an improvement of 37 percent in its own retail sales, against a low single-digit increase in the brand's wholesale business. Sales are on track ...
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Puma launches the “Nature of Performance”
This year, Puma is introducing a new cross-category platform, called the “Nature of Performance,” to underscore its more performance-oriented positioning. The new theme is supposed to serve as inspiration for new products in football, running, training and fitness, and it will underpin the brand's marketing campaigns. The platform should ensure ...
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Asics implements geo-marketing in Italy
Shortly after Mizuno's takeover of the distribution of its products in Italy, Asics officials report that they have taken full ownership of their Italian subsidiary. Franco Arese, who brought Asics to Italy in 1982 as its distributor, has sold his remaining minority stake in Asics Italia. Aged 68, he is set to retire ...
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English people are sportier
The organization of the Olympic Games in London and the success of Britain's athletes at the Games have led to a considerable increase in sports participation in the country, after the continued decline that was registered last year. According to figures released by Sport England, the grass-roots funding body, the number ...
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The major sports brands are set for growth in Korea
As the competition has been heating up in the Korean sporting goods market, with outdoor brands snatching market share from their rivals in the rest of the market, the most active brands have been focusing on improving the sell-through in their hundreds of franchised and own stores.The Korean sports apparel ...
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Some sports brands shine in the Olympics
With the London Olympic Games barely over, the leading sports brands were already counting their marketing medals (no longer just gold, silver and bronze, but now also digital hits and fans) and preparing for the next edition in Rio de Janeiro in four years' time.Though there were many empty seats ...
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K-Swiss bets on Clean Classics
K-Swiss saw its shares tumble last week as the Californian company reported that its sales had slumped and its orders were on the slide. The company's entire turnover decreased by 4.3 percent to $69.3 million for the first quarter, with an increase of 17.8 percent to $48.5 million in international ...
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L-Fashion completes its new European sales structure
Rounding up a major reorganization of its European sales network, L-Fashion Group has hired a country manager for Switzerland with a good pedigree to drive sales of its Icepeak and Luhta brands as well as Li-Ning, the Chinese brand that the Finnish group has had the right to distribute in ...
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Game 7 Athletics reports a turnaround
Game 7 Athletics is the Italian chain of sporting goods stores born in 2008 from the ashes of the former bankrupt Giacomelli Sport. For its last financial year, ended on June 30, the company has reported its first net profit since Champion Europe bought selected assets of the former Giacomelli ...
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Sharp cost-cutting at K-Swiss
Hit by a sharp decline in American orders, K-Swiss managers said the company's costs would be “viciously attacked” to redress its sagging profit margin and to align the group's structure with the current situation. Costs could be reduced by about 20 to 25 percent next year.The drastic move comes as ...
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Spanish industry records positive results for the first time since 2008
The Spanish sporting goods industry had a successful year in 2010, with positive results after two years of recession. With a 1.7 percent sales increase over 2009 to €5,078 million, 2010 indicates a slight recovery from the recession that started in 2008. It was pointed out, however, that most of ...
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VF acquires Timberland, targeting synergies and higher profits
VF Corporation, the owner of The North Face and many other outdoor, sports and jeans brands, has agreed to pay about $2 billion to acquire The Timberland Company, the American firm that owns the Timberland and SmartWool brands. The amount doesn't include extra cash at Timberland. If completed, the tie-up ...
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K-Swiss’ momentum goes on in the U.S.
Continuing the momentum established in the previous quarter, K-Swiss' revenues rose by 10.2 percent to $72.6 million in the first quarter ended March 31, driven by a 31.4 percent increase in domestic revenues to $31.5 million. Judging from a 45 percent improvement in orders, the rally should continue: K-Swiss expects ...
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Intersport Greece moves into Turkey
Fourlis Holdings announced earlier today the acquisition of 20 of the 28 existing Intersport stores in Turkey, four of them operating as franchises. Fourlis, a large Greek retail conglomerate quoted on the Athens stock exchange, already has the license for Intersport in Greece, Romania, Bulgaria and Cyprus. Fourlis wants to ...
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The Cat leaps in the quarter
Puma ended the 2010 financial year with a buoyant quarter, enabling it to proclaim that it was “Back on the Attack” – the name given to the five-year plan, outlined by the management last year, to reach sales of at least €4 billion by 2015.Puma's consolidated sales soared by 28.2 ...
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New Development Phase For Damart Sport
Damartex, owner of the French Damart brand of thermalwear and other products for senior citizens, is opening its first Damart Sport flagship store in a central location of Strasbourg, measuring 80 square meters, after a test with a pilot shop in Brussels. Others may follow in the next months if ...
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India Should Get Long-term Benefits From The Commonwealth Games
After publishing a series of research reports on all the aspects of the sporting goods market in each European country, we have decided to launch a similar study of the market in India, one of the world’s most populous nations, where many large and small brands have been planting seeds ...
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Puma Plans 5-year ‘Attack’
More focused investments in emerging markets, an entirely revised supply chain and more distinct product ranges are part of a strategic overhaul launched by Puma to exploit a sales potential estimated at €4 billion by 2015, which would amount to incremental sales of about €1.5 million compared with last year. ...
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Lotto Starts A New Stage Of Its Indian Expansion
Lotto Sport Italia has signed a new 15-year extension of its licensing agreement with anIndian company, Sports Lifestyle Private, set up in July 2007. The agreement has new clauses for the production and distribution of Lotto branded products in India from January 2011. Sports Lifestyle has agreed to ...
