All Base articles
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News briefsSpanish group’s plans so far paying off
Base Detall Sport continues to pursue its triple plan of expansion, verticalization and digitalization, according to Diffusion Sport. The Spanish group has now converted most of its stores to the new corporate image, and post-conversion sales are up on average by 20 percent. As we reported last month, the group ...
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News briefs
Base appoints new CEO
The Spanish buying group Base has appointed Toni Maristany Rivero as its new chief executive. His predecessor, Alex Cucurull, stepped down last March, ceding control temporarily to Laura López. His departure coincided with Base’s pull-out from its collaboration with Sport 2000 International. Maristany Rivero has spent the past nine years ...
