All BMO Capital Markets articles
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ArticleNike scores mixed feedback from NFL Super Bowl ad
Nike’s “You Can’t Win, So Win” ad during Super Bowl broadcast, did not land a decisive victory for the brand.
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News briefs
BMO report highlights some disadvantages in DTC vs. wholesale
A new report compiled by the analyst Simeon Siegel for BMO Capital Markets suggests that the recent focus among sports brands on direct-to-consumer (DTC) channels has its drawbacks. In particular, wholesale appears to offer higher profit margins before taxes and interest. Major footwear brands like Nike, Adidas, Under Armour and ...
