Community – Page 3
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ArticleNike reviews changes in its distribution apparatus
On Jan. 19 Nike published a run-down of the changes it has made to its supply chain since mid-2020, when “consumers across all segments immediately shifted to digital engagement.” The company refers to this digital direct-to-consumer (DTC) operation as the “Sole Train” – no doubt a punning reference to Soul ...
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Article
Peloton denies plans to pause manufacturing
While confirming that it is re-evaluating its organizational structure and the size of its staff, Peloton Interactive denied a new report that it was going to temporarily halt production of its stationary bikes and treadmills in response to softening demand. John Foley, co-founder and CEO of the American connected fitness ...
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ArticleMojo Vision partners with sports apps
Mojo Vision, a provider of smart contact lenses based in California, has established partnerships with five connected-fitness platforms: Adidas Running, the German sportswear company’s digital-tracking division; Trailforks, a trail-mapping service for cyclists and hikers; Wearable X, provider of smart haptic fitness apparel; Slopes, an iOS, Android and Apple Watch app ...
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Short stops
Dec. 17 Short Stops: ABS/Pyua Anta - Australia – Deeluxe – Covid/Switzerland - Gympass – Hestra – La Sportiva - Le Coq – New Balance – Nike – Ortovox
Corporate: +++ A controlled subsidiary of Anta Sports Products has reportedly invested in a new Chinese footwear and apparel manufacturing and distribution firm, Shangqiu Ancheng Shoes, acquiring 18% of its capital +++ Gympass has bought Trainiac, a personalized fitness training app, planning to roll it out in the ...
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Article
Consumer confidence dwindles in the U.K.
GfK’s Consumer Confidence Index for the U.K. has fallen by one point so far in December, remaining negative at -15, in the midst of the spreading Omicron variant, which has led to more than 100,000 new daily cases of Covid contamination. The index had improved by three points to -14 ...
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News briefs
Zara to offer subscriptions for on-demand workouts through partnership
Zara has struck a deal with TRX Training, which will be offering Zara’s customers subscriptions to its digital fitness platform, called TRX Training Club, for on-demand and live guided workouts. In tandem, Zara will be selling the company’s signature TRX product, the Suspension Trainer (which resembles a pair of Olympic ...
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News briefs
Zara partners with Joma for men’s athletic line
Zara has launched a line of fitness apparel and running shoes for men under its private label for sports products, Athleticz, limited for sale on its website and at some of its stores in Paris, Milan, Dubai, Manchester, Leidschendam-Voorburg (the Netherlands), Barcelona, Madrid and La Coruña (Spain). The Spanish brand ...
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News briefsArena signs up a young Alaskan Olympic champion
Arena announced a sponsorship contract with Lydia Jacoby, the phenomenal 17-year-old Olympic breaststroke champion. It is described as the first such deal signed since the U.S. National Collegiate Athletic Association (NCAA) imposed its new NIL (name, image and likeness) rules last July 1st. Jacoby surprised everybody when she won the ...
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Article
New Russian lockdown boosts the resale market
A week-long lockdown ordered by the Russian government to slow down the spread of the Covid-19 epidemic forced Russian sporting goods retailers and others to shut most of their outlets, but it doesn’t seem to have affected the market to a major extent. As Russia has become the European country ...
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Article
Logistics problems lead Nautilus into a loss
Like with Peloton, but on a smaller scale, a partial shift in fitness activities from the home to the gym had an impact on the revenues of Nautilus for its second quarter, ended Sept. 30. Combined with shipping problems, which caused a shortage of $22 million in products that should ...
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ArticleUA upgrades guidance after a good Q3
Under Armour upgraded its guidance while posting better-than-expected results for the third quarter ended Sept. 30, leading to a jump of more than 18 percent in its stock price, close to its 52-week record of $26.45. The company’s net earnings soared to $113.4 million, more than twice the analysts’ consensus ...
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Article
EU is urged to take more action to promote sports activities
FESI, the Federation of the European Sporting Goods Industry, says it welcomes the adoption of a report made by a member of the European Parliament, Tomasz Frankowski, who has assessed the sport policy of the European Union. The former Polish footballer is proposing to strengthen the role of the European ...
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News briefs
LeBron James’ SpringHill sells minority stake to Nike and others
SpringHill Company – the video-production firm founded and led by the basketball player LeBron James and the sports marketer Maveric Carter (chairman and CEO respectively) - has sold a minority of its shares to Nike, RedBird Capital Partners, Fenway Sports Group and Epic Games. The deal suggests a valuation of ...
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ArticleILO adopts code of practice for shoe and apparel manufacturing
To provide a practical basis for employers, workers and governments to work together to advance an occupational safety and health (OSH) prevention culture in the textile, clothing, leather and footwear manufacturing sector, the International Labour Organization (ILO) has worked out its first code of practice on safety and health for ...
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News briefs
Blackroll partners with the German Tennis Federation
A Swiss-based supplier specializing in sports preparation and recovery products, Blackroll, is the newest partner of the German Tennis Federation (DTB). With immediate effect, Blackroll will equip all four DTB national bases in Hanover, Kamen, Stuttgart and Oberhaching with products from the areas of activation and regeneration. This is intended ...
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News briefs
Nike unveils new R&D facility named after LeBron James
Nike has officially presented its new LeBron James Innovation Center. Located in the middle of the company’s campus in Beaverton, Oregon, it is named after the basketball champion by the same name. It houses a new Nike Sport Research Lab (NSRL), designed to understand the needs of athletes and the ...
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News briefs
Nike opens sports space in Barcelona
Palco23 reports that Nike has opened an outdoor space, called Play Now BCN, in Barcelona’s Parc del Fòrum. It is set up for a variety of sports – football, basketball, skateboarding, dance and fitness training – and has the backing of several local sports entities: Streetball Barcelona Sants, Street Football ...
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News briefs
Sport 2000 finds retail licensee for Mauritius, Madagascar
Sport 2000 International has acquired a new licensee, the HV Group, in the island states of Mauritius and Madagascar, where it is planning to open seven specialist stores by 2026. Mauritius is to receive two large stores and three small ones, Madagascar will host two others of undisclosed size. The ...
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Article
Peloton diversifies into strength training and more
Predicting an adjusted Ebitda loss of $325 million for the current financial year, ending in June 2022, Peloton Interactive told the Goldman Sachs Communacopia Conference that it will be a year of important new product releases as well as strong investments in marketing, supply chain and IT. Notably, the company ...
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News briefs
Obituary: Steve Ettridge, vice president of global merchandising at New Balance
New Balance has announced the death of Steve Ettridge, after a long and courageous battle with cancer. He was 56 year old, and he had been promoted to the position of vice president of global merchandising in February this year. Ettridge spent 27 years at the Boston-based athletic footwear company, ...
