Following Nike Grind (launched in 1992), Nike Refurbished and Nike Recycling & Donation, Nike’s latest program to promote a circular future is Nike Re-Creation, which collects old and unwanted items locally and uses them to create new, locally designed and manufactured products. Nike Re-Creation initiates a new circular business model tailored to the local athlete. The first chapter of the program, which launches May 26 at The Grove in Los Angeles, includes three special Nike fleece hoodie and crew silhouettes. Each silhouette is available in limited quantities, and the individual pieces have been restored to wearable condition through a manual process of cleaning, dyeing, sewing and patching.
Reflecting Nike’s circular vision, the Re-Creation program aims to help turn waste streams into resources and create new value by reusing its own materials and products. “Nike Re-Creation highlights an exciting moment of experimentation and progression,” said John Hoke, chief design officer. “The program exemplifies Nike’s collaborative spirit, bringing together experts in design, retail, supply chain and sustainability to strategize and learn.”
