All USA articles
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News briefsTarget jumps on the pickleball trend
Source: Prince Prince for Target US retail giant Target has announced a limited-time pickleball collection in collaboration with tennis and lifestyle brand Prince. According to the Sports & Fitness Industry Association’s (SFIA) 2023 Topline Participation Report, pickleball is the fastest growing sport in the US, and now ...
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News briefsHead hires US winter sports marketing coordinator
Source: Head USA Natalie Dyksterhouse Head USA Inc. has hired Natalie Dyksterhouse as Winter Sports Marketing Coordinator based at Head/Tyrolia’s US offices in Boulder, Colorado. She will play a key role in developing marketing strategies in the US winter sports market. After attending Burke Mountain Academy, Dyksterhouse ...
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News briefsMerger creates WSR: USA’s leading winter sports retail network
A merger in the winter sports retail sector has resulted in the formation of the USA’s largest network of specialty retailers, marking a significant milestone for snowsports enthusiasts across the country. Winter Sports Retailers Inc. (WSR), born out of the consolidation of Ski Specialty Limited (SSL) and Snowsports Merchandising Corporation ...
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News briefsSnipes USA CMO retires, successor already found
Source: Snipes Dimitrios “Jimmy” Lessen Global sneaker and streetwear retailer Snipes announced the retirement of Brian Forde, Group Chief Merchandising Officer in the US, effective June 30, 2024. After 40 years in the sneaker industry, Forde is stepping down to begin his well-deserved retirement. Forde began his ...
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ArticleMerger produces new league in American football
In the world of American football, the XFL and the USFL have merged into the United Football League (UFL). The league will be playing in the spring, which is the off-season for the National Football League (NFL), and has scheduled a first game for March 30. The league’s President and ...
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News briefsAdidas has a new President for North America
Source: Adidas John Miller Adidas has named a new President for its North American operations. John Miller is a familiar face at the company: He worked with sales for three years before moving on to Nike, where he was from 2006 to 2017. Most recently, Miller was ...
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News briefsNordica launches US Connect Tour
Nordica announced The Connect Tour for the US market, a multi-resort national tour for women to help connect and build communities through group ski days. “Skiing makes people feel alive. We want to share that joy with others and help them connect with a new ski buddy,” explains Carly Driscoll, ...
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News briefsBogner opens first concept store in UK, two doors in the US
German luxury sports label Bogner announced the opening of its first standalone store in the UK in partnership with the London-based activity company The Bergladen Group. The five-storey store is located in the heart of London’s Mayfair neighbourhood and a clear sign for Bogner’s international expansion aspirations, having recently opened ...
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News briefsAthleta introduces new experiential fitness series for women in the US
Athleta, a brand of Gap Inc., announced a new experiential fitness series for women, Move with Athleta, beginning Nov. 16 in New York City and continuing through 2024 in cities across North America, including Los Angeles, Miami, Boston and San Francisco. The series is rooted in Athleta’s ...
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News briefsUPS to acquire reverse logistics specialist Happy Returns from PayPal
UPS has announced that it is acquiring Happy Returns from PayPal. Happy Returns is a U.S.-based software and reverse logistics company that provides merchants and consumers in the U.S. with a hassle-free, boxless and label-free returns experience. “By combining Happy Returns’ easy digital experience and established drop-off points with ...
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ArticleSkechers sets its sights on basketball
Source: Skechers Skechers’ new SKX basketball shoes Just in time for the start of the new NBA season, Skechers has unveiled its first line of technical basketball shoes to be sold in North America, the Philippines and China. The first wave of Skechers basketball shoes includes two ...
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News briefsKodama returns to Asics North America as CEO and President
Asics North America reports that Koichiro Kodama is returning to Asics North America as President and CEO, replacing Richard Sullivan, effective immediately. Sullivan had been President and CEO for North America since January 2022, having served as President and COO since October 2020. He initially joined the company as President ...
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News briefsDPS announces trade-in program for used skis
U.S.-based ski manufacturer DPS Skis has launched Revive, a new program that offers customers the opportunity to trade in qualifying used DPS skis for a credit toward new DPS skis and equipment. The credit is up to $500, depending on the condition of the traded-in ski. Upon receipt, DPS will ...
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News briefsAdidas North America president resigns
Rupert Campbell, President of Adidas North America, is stepping down from his position. Campbell became head of Adidas North America in January 2022, succeeding Zion Armstrong, who returned to his home of New Zealand at the time. Campbell previously led Adidas’ operations in Russia after working at Adidas in Europe. ...
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News briefsAuthentic Brands Group furthers strategic partnership with Liberated Brands
Authentic Brands Group has entered into a new long-term agreement with its strategic partner Liberated Brands, to be the retail and e-commerce operator for its brands Quiksilver, Billabong, Roxy, RVCA, Honolua and the recently acquired Boardriders in the US and Canada. Additionally, Liberated will become the license partner and wholesale ...
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ArticleSIA releases new Participation Study
Snowsports Industries America (SIA), the US trade association for the winter sports industry, has released its Participation Report for the 2022-23 winter season. The report offers insights into the state of winter sports participation in the U.S. and provides industry stakeholders with key data and trends for all winter sports ...
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News briefsRoots celebrates its 50th anniversary with Barbie
Source: Roots Roots teams up with Barbie for the Candian brand’s 50th anniversary Canadian lifestyle brand Roots is celebrating its 50th anniversary with an exclusive apparel and doll collaboration with fashion icon Barbie. The two brands will launch Sept. 15, 2023, to inspire Barbie and Roots fans ...
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News briefsWilson celebrates 45th anniversary of US Open partnership
Source: Wilson Wilson Advisory Staff Member, Marta Kostyuk, in the Midtown Tennis Dress Wilson Sporting Goods announced its program around the US Open, which includes exclusive product showcases, athlete appearances, local giveaways and more. “One of Wilson’s most iconic official ball partnerships is with the US Open,” ...
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ArticleU.S. growth in racquet sports translating to sales of softgoods
Growth in racquet sports as a practice seems to be spurring growth in related softgoods, or so believe several analysts at Circana, the analytics company that resulted from the merger (in March) of Information Resources (IRI) and The NPD Group (NPD). According to the company’s statistics, the U.S. market for ...
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ArticleAdidas welcomes Messi to Miami, expands youth football initiatives
On July 19, Adidas welcomed Lionel Messi to Miami, celebrating the Argentine star’s arrival in North America ahead of his first game for Inter Miami CF on July 21. A number of Adidas-branded vehicles, including a cargo ship, boats and helicopters, passed through the Port of Miami and were dressed ...
