All Nike articles

  • News briefs

    Nike and UKactive extend Active School Hero award across England


    After successful pilots in schools in London and Birmingham, UKactive Kids and Nike have announced the England-wide roll out of Active School Hero England , a campaign to recognize primary school staff who inspire physical activity among schoolchildren. The Active School Hero Award is backed by Richard Whitehead ...

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    News briefs

    Nike introduces prototype eco-football


    Nike has introduced a football made of fully recycled yarn trimmings that would otherwise have ended up in a landfill. The shell is made of recycled airbag scraps from the manufacture of Nike’s Air Max line. The ball remains a prototype, but there appear to be plans to ...

  • News briefs

    Adidas is one of the Top 10 companies for corporate reputation


    Adidas has ranked 7th in “The 2021 Global RepTrak 100,” a ranking of corporate reputation for companies with global revenues above $2 billion, compiled by The RepTrak Company , a reputation data and insights company based in Boston. Lego Group has taken the top spot, followed by Rolex ...

  • News briefs

    Nike is now refurbishing sneakers


    Nike has begun selling reconditioned sneakers at “up to” 15 stores in the U.S., with plans for more. The program is not going to be implemented in Europe until further notice. Inaugurated on April 12, the Nike Refurbished program operates with Nike sneakers returned within 60 days ...

  • Article

    Nike remains the world’s most valuable apparel brand


    Nike has been awarded the title of the world’s most valuable apparel brand for the seventh consecutive year, despite a 12.5 percent drop in brand value to $30.4 billion, according to the Brand Finance Apparel 50 2021 report . Although Nike’s sales took a hit last year due to ...

  • News briefs

    Nike obtains a recall of MSCHF’s Jesus Shoes and “Satan Shoes”


    Nike said that the MSCHF Product Studio has agreed to voluntarily recall the “ Satan Shoes ” it has developed with a rapper as well as the Jesus Shoes it had launched in 2019 as part of a legal settlement. Both shoe models were unauthorized alterations of ...

  • News briefs

    Former Nike executives help found minority-owned sports marketing agency


    Three former Nike executives – David Creech , president of brand creative for global men’s; Nicole Graham , vice president of global brand marketing; and Josh Moore , vice president and global head of design for digital, stores and content – have joined the sports agent Rich Paul ...

  • News briefs

    Former Nike manager pleads guilty in $1.5m fraud case


    A former marketing executive of Nike in charge of temporary retail venues until 2018, Errol Andam , admitted at a U.S. Attorney General office that he had made false statements and committed wire fraud and money laundering through various schemes that defrauded the company of $1.49 million, according to ...

  • News briefs

    HandsFree Labs, licensor for Nike's Go FlyEase, gets $3 million in funding round


    HandsFree Labs , the Utah-based company that partnered with Nike to create the Go FlyEase laceless clog due to become available on on Apr. 30 for $120 per pair, has raised $3 million in a new round of funding led by the Frazier Group . The ...

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    News briefs

    Nike obtains a ban on Satan sneakers


    Supporting Nike ’s position in the case , a federal district judge in Brooklyn moved quickly to issue a temporary restraining order against the MSCHF Design Studio , forbidding it from fulfilling any orders for the modified “ Satan Shoes ” version of its Air Max 97 . The defendants ...

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    Sporting goods industry stocks rose by 10.9% in Q1 2021


    Confirming the resilience of our industry, the average stock market value of 38 selected public companies in the sporting goods sector advanced by 10.9 percent in the first three months of 2021. Comparatively, the main stock indices grew by only between 2.4 percent and 8.5 percent over the period.

  • News briefs

    Nike sues over a satanic Air Max


    Nike is sueing a Brooklyn company, the MSCHF Product Studio , which has sold a lot of 666 pairs of altered Air Max 97 shoes with satanic-themed detailing, embroidery and a drop of human blood on the insole. MSCHF collaborated with a rapper, Lil Nas X on ...

  • Article

    Industry and governments react to Myanmar military coup


    Pou Chen , the Taiwanese group that controls Yue Yuen , announced on March 30 that it has decided to shut down temporarily its production of athletic shoes for Adidas and Nike in Myanmar for safety reasons. The local management and essential staff will remain in place for ...

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    Uzbekistan to produce Nike and Adidas footwear for Asia, Europe


    The Uzbek company SinoInternational has inked an agreement to produce 3 million pairs of shoes in total under the Nike and Adidas brand names at its new factory in the Andijan region, starting from the fourth quarter of 2021. The facility is expected to achieve full production ...

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    Infographics & Data

    Earnings - Fiscal 2021 Q3 Results - Nike


    This earnings briefing includes the highlights of the fiscal 2021 financial results (Q3 ending 28.02.2021) from Nike.

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    Supply chain transparency: where are sports shoes made?


    We outlinte where Nike, Adidas, Puma, Asics, and Skechers shoes are made. As watchdogs urge sportswear companies to publish factory lists, we look at the global distribution of top brands’ suppliers.

  • News briefs

    Nike plans to cut by half its office staff in Spain


    Nike is planning to reduce its office workforce in Spain by half, after streamlining its operations in Germany and the Nordic countries. According to reports in Palco23 , a Barcelona-based sport business periodical, Nike is about to file a restructuring plan (ERE = “expediente de regulación de empleo”) that ...

  • Article

    Nike releases new Impact Report and sets new targets for 2025


    Nike has released the 11th edition of its Impact Report. The document addresses and assesses the company’s 2020 (financial year ended in May, 2020) targets, which were set in 2015, and sets new corporate targets for 2025. Nike has been releasing Impact Reports for two decades and shifted to ...

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    Footwear companies take sustainability in their stride


    Hardly a day goes by without a footwear company or a component supplier announcing a more sustainable product, a recycling program or an environmentally-friendly scheme. Such a flurry of initiatives, which are taking place also outside the athletic footwear sector, is motivated by growing consumer and regulatory pressure as well ...

  • News briefs

    Nike celebrates mothers as “the toughest athletes”


    Nike has presented a new video, “The Toughest Athletes,” which highlights the strength of women during pregnancy and early motherhood. The video focuses on the correlation of sport and motherhood and shows how the two can successfully coexist with one another. “The Toughest Athletes,” filmed during the global pandemic, ...