All Nike articles

  • Nike - Lidl - sweatshirt

    The latest on Nike’s presence on Lidl’s marketplaces


    Some Nike products are being offered on the German and Spanish marketplaces of LIdl , one of the largest low-cost grocery retailers in Europe, raising some eyebrows. However, Nike released the following statement in reaction to a a report in the Spanish pres: ”Lidl is not a partner in ...

  • Nike - Lidl - sweatshirt
    News briefs

    Nike products are sold on Lidl’s marketplaces in Germany and Spain


    Nike has released the following statement in reaction to an article published on our website on Feb. 15: ”Lidl is not a partner in Nike’s marketplace strategy and we are not selling product to their business.” A spokeman for Nike would not say, however, whether it is in litigation ...

  • News briefs

    Nike acquires a data integration firm


    Nike has acquired Datalogue , a high-tech company founded in 2016 that operates out of New York City. Datalogue has built a proprietary machine-learning platform to siphon information from apps, supply-chain systems, enterprise data and so forth. According to John Donahoe , Nike’s president and CEO, the acquisition will ...

  • News briefs

    Former Nike executive moves to Gatorade


    Here is another Nike executive who is going to work for another company. PepsiCo has hired Kalen Thornton as chief marketing officer for Gatorade , the group’s sports drink brand. Thornton has worked for Nike for ten years, serving most recently as vice president of men’s brand management ...

  • News briefs

    Nike releases sustainable Cosmic Unity basketball shoe


    The Nike Cosmic Unity basketball shoe and the brand’s first performance shoe is being released under its Move to Zero initiative, which epitomizes Nike’s journey toward circular economy. The Cosmic Unity is made with at least 25 percent recycled content by weight. The sockliner is made in part ...

  • News briefs

    Nike opens a concept store at Citadium Paris


    Nike has opened a concept store, called “Nike by Haussmann,” on the third floor of the Citadium lifestyle-oriented department store at 50-56 rue Caumartin, near Boulevard Haussmann in central Paris. The 615-square-meter mono-brand store occupies the totality of the floor space. Although it offers both men’s and ...

  • News briefs

    Nike executive moves to Crocs


    Yet another Nike executive has jumped ship, perhaps due to its recent reorganization. Emma Minto has joined Crocs as senior vice president and general manager in charge of all the operations of the fast-growing brand of comfort shoes in North America. She had spent 16 years with ...

  • News briefs

    Nike reorganizes in Germany, possibly also elsewhere


    Nike is apparently streamlining its operations in Germany, and perhaps in other European countries as well. While stressing that the company is not closing its office in Berlin, a Nike spokesman declined to directly confirm a report in Wirtschaftswoche that it is abolishing the role of country manager in ...

  • Columbia Sportswear Company
    News briefs

    Nike tech leader moves to Columbia to push its digitalization


    Columbia Sportswear has named Skip Potter to a new position as executive vice president and chief digital information officer, effective April 1. Potter brings extensive experience in the tech field to Columbia. He most recently spent four years at Nike, whose head office is located in the same ...

  • News briefs

    Nike and Stüssy team up on eco-friendly apparel line


    Nike and Stüssy have introduced a collaborative capsule collection that comprises a trio of upcycled and insulated garments. The pullover hoodie, skirt and pants in this collection are made from a translucent ripstop fabric that utilizes at least 75 percent recycled nylon from waste products. Furthermore, Thermore EcoDown ...

  • Article

    Nike questions a European tax probe


    Nike has asked the European General Court in Luxemburg for the annulment of an investigation by the European Commission into the tax status of its Dutch-based European operations, according to Reuters , arguing that it has failed to prove that certain Dutch tax ruling in its favor ...

  • News briefs

    Nike and Converse file lawsuit against nearly 600 websites


    Nike and its Converse subsidiary have filed the biggest lawsuit of the kind, accusing the 186 operators of 589 websites as well as 676 social media accounts for allegedly infringing on various trademarks and attempting to sell “falsely labeled” counterfeit products under their own brand names and that of ...

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    Jeff Bezos and Phil Knight made the largest donations in the U.S. in 2020


    According to the annual list of top donations in The Chronicle of Philanthropy , Jeff Bezos made the single-largest charitable donation in 2020. The $10 billion gift by the Amazon founder and CEO, which was announced in February, contributed to launch the Bezos Earth Fund , an initiative ...

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    Nike releases final chapter of “You Can’t Stop Us” campaign


    Nike launched in March a “You Can’t Stop Us” campaign, which sought to encourage people to train at home during the pandemic. The sports brand has now released the final installment of this year-long campaign by posting a new video under the title “You Can’t Be Stopped.” The spot ...

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    Kobe Bryant allegedly planned to start a new sneaker brand


    Kobe Bryant tragically died at the age of 41 in a helicopter crash in Calabasas, California, along with his daughter Gianna and seven others on Jan. 26, 2020. He had been with Nike for nearly two decades, including the period after his retirement from professional basketball, with ...

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    Reebok is now thought to become the next shirt supplier of AS Roma


    Nike ’s ten-year sponsorship deal with AS Roma , which was supposed to end in the 2023/24 season, was prematurely terminated in July 2020. First Under Armour , then New Balance and Castore were announced as candidates to take over from Nike, as reported by SGI Europe ...

  • D'Wayne Edwards_credit_Pensole Academy

    Interview with D’Wayne Edwards: Diversity leads to innovation


    As part of our survey on diversity and inclusion, the first part of which was published on this website on Dec. 23 , we have held an e-mail interview with D’Wayne Edwards, who was the lead designer of Nike ’s iconic Air Jordan brand for a decade ...

  • Nike

    Digital, China and EMEA help Nike to grow strongly


    The Nike group reported good results for its second fiscal quarter ended on Nov. 30, boosted by sharply higher online sales and double-digit growth in the EMEA region and China. On a constant-currency basis, the Nike brand’s sales rose by 8 percent to reach a level of $10,700 ...

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    Nike opens flagship store in Barcelona with Italy’s Percassi


    Nike has inaugurated a new megastore in Barcelona’s Paseo de Gracia, one of the city’s major avenues and a main shopping and tourist area. Studded with digital features, it provides many options for product customization. The floor is made with some 80 tons of recycled materials, equivalent to 188,000 ...

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    Nike launches a new sub-label with Drake


    Nike and Drake are launching a collaborative label , called Nocta . The name is a nod to the nocturnal creative process of the 34-year-old Canadian rapper, explained the brand. The collection will comprise a branded puffer jacket in yellow and black colorways, matching sweatpants, as well as ...