All Nike articles
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News briefs
Nike teams up with Fortnite for Air Max Day celebration
Nike and the video game Fortnite have teamed up once again, unveiling their latest collaboration as part of the “Air Max Day” festivities. Tuesday night marked the debut of the Airphoria Vol. 2 map within the gaming universe, showcasing Nike’s Dynamic Air technology featured in the new Nike Air Max ...
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Article
DFB’s Strategic Shift: Adidas to Nike, Redefining Football Apparel’s Future
Explore the impact of the DFB’s strategic move to change the supplier and the reactions it sparked.
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News briefs
He will lead Nike’s design team
Nike has announced the appointment of Tim Hamilton, former creative Head at The North Face, to lead its design team. Hamilton shared his excitement about the new role on LinkedIn: “After five-plus years of leading global creative at The North Face, I am thrilled to announce my next chapter at ...
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Article
Nike addresses backlash over England kit for Euro 2024
Nike has responded to the widespread criticism surrounding its controversial England kit design for the upcoming Euro 2024 tournament. The kit modification notably alters England’s traditional St. George’s flag, replacing the customary red and white hues with a combination of red, purple, black, and a purple cross. British Prime Minister ...
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Article
Nike posts digital decline for first time in nine years
The brand now want to focus on new iterations of its Air technology, investments with its wholesale partners, and better storytelling.
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Article
JD set to open larger store at Broughton Shopping Park
JD is set to enhance its presence in Chester with the unveiling of a bigger and upgraded store at the Broughton Shopping Park this weekend. The new location promises an expanded selection of products from brands like Nike, Adidas, The North Face, and Under Armour. James Air, Director and Head ...
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Article
Yue Yuen’s profit, sales slip in soft FY23
Yue Yuen, the globe’s largest manufacturer of footwear, suffered a down year in 2023 due to inventory de-stocking by retailers worldwide and conservative ordering by its portfolio of brand clients that include Nike, Adidas, Asics and New Balance, among others. Yue Yuen’s annual Ebit declined by 5.6 percent to $390.2 ...
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Article
Foot Locker delivers tepid outlook, delays Ebit margin objective
Foot Locker shares suffered a major setback after the group reported a whopping Q4 net loss of $389 million, outlined weak FY24 guidance, and delayed its Ebit margin range goal of 8.5-9.0 percent by two years until 2026. The news sent FL shares tumbling more than 29 percent, or $10.07, ...
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News briefs
Bundesliga club RB Leipzig moves from Nike to Puma
The German Bundesliga football club RB Leipzig is changing its kit supplier. The existing contract with US sporting goods supplier Nike, which has been in place since 2014, expires in 2024. From the 2024/25 season, German company Puma will kit out all of RB Leipzig’s men’s, women’s and youth teams. ...
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News briefs
Nike launches open-source grantmaking guide
Nike celebrated the fourth anniversary of its Black Community Commitment (BCC), a ten-year, $140 million investment to advance racial equity and help eradicate racism, with an event in Washington, D.C. on Feb. 21-22, called “Path to Progress.” During the event, Nike unveiled the “Nike Social & Community Impact Grantmaking Guide,” ...
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Infographics & Data
Full list: Global sporting goods industry stock market performers
How did the sporting goods industry do in 2023? Download our list of the 86 stock-listed sporting goods companies and their results from last year.
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C-Suite Interview
Interview with Kant’s VP: “The holy place is never empty”
An interview with Maxim Vinogradov, VP of Russia’s retailer Kant.
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Article
Nike announces 2% workforce reduction
Nike has officially confirmed a 2 percent reduction in its workforce, following months of speculation. This decision aligns with the company’s goal to streamline operations and save up to $2 billion in costs over the next three years, as announced in December. CEO John Donahoe sent an internal memo to ...
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News briefs
Foot Locker launches basketball program with Nike and Jordan Brand
Foot Locker has unveiled a year-long basketball initiative in collaboration with Nike and Jordan Brand, aiming to harness the influence of their athletes for a series of events, clinics and social media content. Named “The Clinic,” this program will debut during the 2024 NBA All-Star Game weekend in Indianapolis, featuring ...
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News briefs
Bidding war begins for French National football team kit sponsorship
Nike’s deal with French Football Federation ends in 2026, and the bidding war has begun to supply a kit to “Les Bleus.”
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News briefs
Nike commits $3.2 million for indigenous youth
Nike is partnering with NFL clubs to help Native Americans and Indigenous youth become involved in football. Through Nike’s five-year, $3.2 million commitment, each NFL club can receive $20,000 per year to collaborate with local indigenous non-profits and other organizations and support football-based programs for young people in Native American ...
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News briefs
Nike introduces “next era of Air”
Nike is introducing the Air Max Dn, described by the brand as “the next era of Air.” Appearing for the first time in this shoe model is a feature called Dynamic Air, a dual-chamber, four-tubed Nike Air unit. As the wearer moves, air flows between the tubes in each chamber. ...
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News briefs
Nike program supports women’s marathon dreams
Over the previous two years, Nike’s Project Dreamweaver supported some 120 women in the US in their quest to qualify for the Women’s Olympic Marathon Trials. The sportswear company provided the participants with regular shipments of gear as well as the support of its Nike Sport Research Lab (NSRL), whose ...
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News briefs
Sweaty Betty welcomes Kerry Williams, CMO
Women’s activewear brand Sweaty Betty has appointed Kerry Williams as Chief Marketing Officer. Williams joins from Myzone Group, where she also served as CMO. Prior to that, she held the same role at Gymspin / Herd Brands, and her resume also includes over ten years at Nike in various positions. ...
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News briefs
Nike sues Global Heartbreak over Air Jordan imitations
Nike has filed a lawsuit in New Jersey District Court against Global Heartbreak and its founder Naadier Riles for trademark infringement of the Air Jordan 1 High. According to the complaint, the defendant copied Nike’s silhouette and outsole design and replaced the branding with his own. Riles allegedly admitted that ...