All Curry Brand articles
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ArticleUnder Armour breaks with Stephen Curry
Under Armour and NBA star Stephen Curry have agreed to separate, with the Curry Brand becoming independent as UA refocuses on its core business.
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News briefsCurry Brand signs first international athlete
Under Armour’s Curry Brand has agreed to a multi-year shoe and apparel deal with Japanese basketball guard Keisei Tominaga. The 23-year-old becomes Curry’s first international athlete. He will also serve as a brand ambassador. Tominaga was born and raised in Japan and then moved to the US, where he made ...
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News briefsUA unveils first signature athlete with Curry Brand
Under Armour (UA) has announced the Sacramento Kings point guard, De’Aaron Fox, as the first signature athlete with Curry Brand on a new multi-year partnership. The 25-year-old NBA player has been sporting Curry Brand footwear throughout the 2022/23 season. In his new role, he will work closely alongside Stephen Curry ...
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ArticleUnder Armour’s new CEO establishes strategy as latest earnings announced
Coming out of FY23 where sales and profitability increased but gross margin slipped due mostly to currency impact and the promotional environment in its home U.S. market, Under Armour is charging forward under new CEO Stephanie Linnartz with its new “Protect This House 3” objectives.
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News briefsCurry receives $75 million in stock to remain UA ambassador
Stephen Curry received $75 million worth of stock from Under Armour (UA) last week as part of the compensation package following his appointment last week as president of Under Armour’s Curry Brand and his continued role as an ambassador for the company, according to a public SEC filing. The award ...
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ArticleUnder Armour appoints Curry Brand president
Announcing a new long-term contract extension with the four-time NBA champion, Under Armour has ended months of rumors by naming Stephen Curry president of the Curry Brand, while also planning expansions in new and existing categories. Terms of the contract extension were not disclosed, but insiders said the deal could ...
