All Decat’Club articles
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News briefsDecathlon revises loyalty program
This month Decathlon is advertising its revised French loyalty program, Decat’Club, with a marketing campaign called “Coup de Projecteur,” which means something like “slide show” or “film showing.” Customers must sign up for a Decathlon account first, and any purchase made through the account will sign them up automatically for ...
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ArticleRevenues up by 18% at Decathlon France, up 21% globally
While global sales reach a new record with €13.8 billion in 2021, France remains the most important market for Decathlon.
