All Demix articles
-
ArticleRussian sporting goods retailers Lestate and Sportmaster launch private label lines
Russian sporting goods company Lestate has submitted an application to the state patent agency Rospatent to register its own brand Rank. At the same time, the Russian largest sporting goods retailer rolled out plans to register the third line of sporting goods under the Athlex brand. Goods under the Rank ...
-
ArticleRussian athletic apparel market in turmoil
The Russian market for sportswear has become strained with the departure of industry leaders Nike, Adidas, Puma and Reebok, as well as smaller European players, over the past year, according to several Russian publications. This segment has suffered much more from Western sanctions than the sporting goods market in general. ...
-
ArticleAdidas to sell Russian business
Adidas mulls selling its Russian business to another foreign investor or passing it to local management, Russian newspaper Kommersant reported, citing sources on the local market. One of the sources claimed that the eventual target is to relaunch the 100 most profitable stores, which have stood idle since October 2022. ...
-
ArticleSportmaster unfolds plans to expand the range of Chinese sporting brands
Russia’s largest sporting goods retailer is looking for alternative suppliers to replace Western brands that have withdrawn from the Russian market. Urban Vibes, a chain owned by Sportmaster, plans to start importing a number of Chinese brands, including Li-Ning and 361, Russian newspaper Kommersant reported, citing sources close to the ...
