DTC & E-Commerce

Alibaba wants to establish Lazada in Europe

By Shoe Intelligence 2022-09-06T06:32:00

Lazada_(2019).svgz

Alibaba’s unit Lazada plans to enter the European market and take on its online rivals such as Amazon and Zalando. In an interview with Bloomberg News, Lazada’s CEO, James Dong, highlighted that Europe is a “very big market” and that ”for most of the European brands, their largest retail partner ...

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