All E-commerce articles
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ArticleSportsShoes.com launches AI gait analysis with Ochy
The free tool rates running technique from a short phone clip, covering hips, knees and symmetry as well as footstrike.
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ArticleAtleet adds Runnea AI shoe recommender to web store
A running review site’s tester data now guides online shoppers across a network of independently run stores.
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ArticleChatGPT adds virtual try-on to shopping results
A Try on button turns a selfie into a preview of apparel and accessories, and Favorites saves products to a Library.
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ArticleEl Corte Inglés is serving sneakerheads in Madrid
Spanish department store El Corte Inglés has opened a dedicated sneaker and urban fashion destination at its flagship Madrid Preciados-Callao location, stocking exclusive drops from Nike, Adidas, New Balance and over a dozen other major brands.
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ArticleAI agents can now shop JD Sports like a person would
Two years after adopting Algolia’s search platform, JD Sports has become one of retail’s earliest agentic commerce test cases.
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WebinarWebinar: The German army trainer effect
Join SGI Europe & Hot Pot to analyze the $9.4B China active footwear market.
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ArticleLululemon pursues twin-track Europe growth
New stores from Vienna to Bucharest and an exclusive Zalando launch show where Lululemon is pursuing growth in Europe.
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News briefsNGE fitness expands beyond UK Decathlon marketplace
A year after joining Decathlon’s UK marketplace, Northern Gym Equipment has expanded to 300+ listings and entered selected stores.
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News briefsAuthentic Brands widens Luzern ecommerce partnership
Reebok’s marketplace partner now serves Authentic’s full European brand-operator network, from Amazon to TikTok Shop.
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ArticleWorld Cup jersey boom is real, but will it last?
adidas confirmed record sales. Route and Syndigo say fulfillment, returns and product data decide if it holds
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ArticleDecathlon Germany launches Wero payment on its website
Decathlon adds the European bank-backed Wero payment option to decathlon.de, with in-store rollout in preparation
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ArticleDecathlon borrows a page from Aldi for its stores
Sports giant rolls out a discount-style middle aisle to lure price-conscious shoppers this summer.
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ArticleNike to rejigger online sales in China after all
Nike confirmed it will end online sales via partner stores in China from January 1, 2027, moving to its own digital channels.
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ArticleNike’s ‘reset’ of China policy leaves distributors guessing
Topsports halted trading and said Nike sent no formal notice, even as online sales make up 22% of its revenue.
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ArticleStockX spreads as it melts
StockX built its business on item-by-item authentication. Three new programs are now eroding that premise.
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ArticleAmazon goes agentic, for customers and retailers alike
Amazon licenses the architecture behind its own shopping AI to competing retailers, deepening its infrastructure role across e-commerce.
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ArticleStockX launches possessionless trading
New Store at StockX removes the logistics loop that drives up costs for resellers, letting buyers own, store and relist products without handling them.
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News briefsDICK’S and Adobe team up on AI customer experience
The US sports retailer deploys AI agents, real-time data and generative content tools to individualize the customer journey. Powered by Adobe.
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ArticleRetailers reclaim checkout from ChatGPT
Walmart conversion inside ChatGPT ran 3x lower than click-through. OpenAI pivots to discovery-first; retailers keep checkout control.
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ArticleGermany’s sports goods sector unites on e-commerce
Germany’s BSI sporting goods association partners with e-commerce body bevh to align on digital distribution, lobbying, and market data.
