All E-commerce articles
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ArticleWorld Cup jersey boom is real, but will it last?
adidas confirmed record sales. Route and Syndigo say fulfillment, returns and product data decide if it holds
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ArticleDecathlon Germany launches Wero payment on its website
Decathlon adds the European bank-backed Wero payment option to decathlon.de, with in-store rollout in preparation
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ArticleDecathlon borrows a page from Aldi for its stores
Sports giant rolls out a discount-style middle aisle to lure price-conscious shoppers this summer.
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ArticleNike to rejigger online sales in China after all
Nike confirmed it will end online sales via partner stores in China from January 1, 2027, moving to its own digital channels.
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ArticleNike’s ‘reset’ of China policy leaves distributors guessing
Topsports halted trading and said Nike sent no formal notice, even as online sales make up 22% of its revenue.
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ArticleStockX spreads as it melts
StockX built its business on item-by-item authentication. Three new programs are now eroding that premise.
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ArticleAmazon goes agentic, for customers and retailers alike
Amazon licenses the architecture behind its own shopping AI to competing retailers, deepening its infrastructure role across e-commerce.
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ArticleStockX launches possessionless trading
New Store at StockX removes the logistics loop that drives up costs for resellers, letting buyers own, store and relist products without handling them.
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News briefsDICK’S and Adobe team up on AI customer experience
The US sports retailer deploys AI agents, real-time data and generative content tools to individualize the customer journey. Powered by Adobe.
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ArticleRetailers reclaim checkout from ChatGPT
Walmart conversion inside ChatGPT ran 3x lower than click-through. OpenAI pivots to discovery-first; retailers keep checkout control.
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ArticleGermany’s sports goods sector unites on e-commerce
Germany’s BSI sporting goods association partners with e-commerce body bevh to align on digital distribution, lobbying, and market data.
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ArticleUK startup raises £500,000 to modernize golf resale
Scottish golf tech startup Hosel targets a $3bn pre-owned market long dominated by generalist platforms with poor pricing transparency.
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ArticleDick’s app beats AI in App Store rankings
A fitness-reward feature called MOVE helped the sports retailer climb above ChatGPT and Gemini – a case study European retailers should study.
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ArticleBarça wants to sell its self-produced kits – but how?
300,000 jerseys gathering dust. The club needs its sponsor’s green light—but will Nike say yes?
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ArticleSpain to tighten borders to low-value foreign e-commerce
New measures target platforms like Shein and Temu, aligning with EU policy whilst introducing additional scrutiny.
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News briefsDeporvillage delivers stable post-Covid growth
JD Sports-owned online retailer posts double-digit growth and improved margins as European expansion continues.
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ArticleEuropean Commission investigating Shein
Brussels alleges addictive design, non-transparent algorithms, and sale of illegal products by the fast-fashion giant.
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ArticleNew AI index tracks sporting goods brand visibility
Parcel Perform’s AI Visibility Index tracks how AI shopping assistants rank and recommend sportswear and sporting goods brands when consumers ask what, how and where to buy.
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ArticleNike entrusts its Indian e-commerce to Nykaa
The sportswear giant hands over digital operations to the Indian omnichannel retailer to speed up delivery and returns.
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ArticleTradebyte e-commerce report: Sports outpaces fashion
New data from Tradebyte’s brand network shows sporting goods gaining ground as return pressures and dupe culture reshape European e-commerce.
