All European Sponsorship Association articles
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News briefsEuropean sport sponsorship reached new high in 2023
According to research from the European Sponsorship Association (ESA) and Nielsen Sports, the total value of Europe’s sponsorship market increased by 6.2 percent over the past year from €29.05 billion to €30.86 billion. Sponsorship across Europe returned to pre-pandemic levels in 2023. The total volume exceeded the previous record high ...
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News briefs
European sponsors bank on post-Covid recovery, but see a need for innovation
A survey conducted by the European Sponsorship Association (ESA) has shown that executives from across the European sponsorship industry are increasingly confident in the sector’s recovery from the Covid-19 crisis. The brands are most positive about the future. Rights holders and agencies, which have felt the most immediate impact from ...
