Allbirds has announced promotions within its executive leadership Team. Kate Ridley, chief brand officer, has been promoted to chief brand and product officer. Benny Joseph, chief technology officer, has been promoted to chief technology and culture officer. Co-CEO Tim Brown will expand his focus to include leadership of Allbirds’s innovation futures team, which encompasses innovation and sustainability.
Joey Zwillinger, Allbirds’s co-CEO, said: “One year post-IPO, we have so much to be proud of as an organization. These changes at the executive leadership team level, coupled with other efforts the team is hard at work implementing to streamline processes and improve our supply chain, will best position Allbirds for its next phase of profitable growth. We have long envisioned uniting brand and product under one leader, and we are thrilled to have found that leader in Kate Ridley.” He added: ”The creation of a new chief culture officer role symbolizes how important the Flock is to the future of this company and our focus on maintaining our culture of success.”
Ridley joined Allbirds in January 2022 from Adidas, where she most recently served as senior vice president of brand in North America, and brings nearly 25 years of footwear experience to Allbirds.
