That are the most important people for the sporting goods industry
Wether it is about personnel changes, interesting interviews, athletes or obituaries we know what is happening in the sports business.
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ArticleArc'teryx appoints first Chief Brand Officer and new GM EMEA
Technical outerwear brand creates new C-suite role as part of global growth strategy, also names EMEA leadership.
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ArticleOn Holding hires new CFO
Frank Sluis will support global expansion as CEO Martin Hoffmann steps back from his dual role
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News briefsAxel Arigato names ex-Adidas exec as new CEO
Axel Arigato has appointed former Adidas executive Frédéric Serrant as CEO, following the transition of co-founder Albin Johansson to Chairman.
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ArticleMoncler appoints Bottega Veneta chief as new CEO
The new CEO will lead the winter outerwear brand as founder Remo Ruffini shifts to Executive Chairman to focus on long-term strategy.
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ArticleNike reshuffles leadership to focus on China
Nike names new leaders for EMEA and Greater China as 30-year veteran retires and company accelerates turnaround strategy under CEO Elliott Hill.
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ArticleUnder Armour shuffles Top Leadership for 2026
Under Armour appoints Kara Trent as Chief Merchandising Officer and Adam Peake as President of Americas to drive brand transformation.
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ArticleSoccer star Morgan backs women’s golf league
Former US women’s soccer star’s venture firm joins all-female investment collective for WTGL, set to debut in winter 2026–27.
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ArticlePUMA names Anne Putz communications chief
PUMA has appointed Anne Putz as senior director of corporate communications, bringing 25 years of experience to lead the company’s communications strategy.
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ArticleAlo names ex-Dior exec international CEO
Activewear brand Alo Yoga has appointed Benedetta Petruzzo, former Dior managing director, as CEO of international operations to drive expansion.
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ArticleCanada Goose reshuffles leadership for APAC
Canada Goose has appointed Daniel Binder as President, Asia Pacific, while Niclas Ekerot joins as SVP, Global Stores in a strategic reshuffle.
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ArticleOsaka rejoins IMG after Evolve departure
Four-time Grand Slam champion rejoins agency giant IMG Tennis after brief stint with Evolve, the boutique agency she co-founded in 2022.
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ArticleJD Sports global MD departs after 30 years
Michael Armstrong has left JD Sports after 30 years, with EMEA general manager Paul Orange promoted to managing director as the sportswear retailer reshapes its leadership structure.
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ArticlePuma names Nadia Kokni VP Brand Marketing
Puma has appointed former Hugo Boss marketing chief Nadia Kokni to lead global brand marketing, reporting to Chief Brand Officer Maria Valdes.
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ArticleNew Balance names ex-Frasers exec EMEA sales VP
Ger Wright, who led Frasers Group’s sports division, joins New Balance to drive European expansion and capitalize on brand momentum.
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ArticleUnder Armour appoints new Head of Digital Experience
Digital commerce expert joins Under Armour from Samsung as brand accelerates turnaround under Kevin Plank’s leadership.
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Kerstin Neuber to leave Puma
Kerstin Neuber departs Puma after 18 years as Senior Director Corporate Communications to pursue new career opportunities.
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ArticleLululemon CEO to step down amid sales slowdown
Calvin McDonald will leave Lululemon at end of January; CFO Meghan Frank and CCO André Maestrini named interim co-CEOs as company faces tariffs and rivals like Alo Yoga.
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ArticleIndian cricket star doubles down on his lifestyle brand
Virat Kohli has invested ₹40 crore (€4.3 million) in the sporting goods manufacturing startup Agilitas to grow his One8 lifestyle label, deepening ties with Puma and expanding into new categories.
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ArticlePersonar hires Tony Page from Sony Hawk-Eye
AI sports analytics firm Personar has hired Tony Page from Sony Hawk-Eye to lead its global professional sports division.
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ArticleThe "Strava for motorsport" gets a footballer on board
Chelsea FC’s Trevoh Chalobah joins a $5M seed round for Track Titan, an AI-powered motorsport platform backed by elite sports and tech investors.
