That are the most important people for the sporting goods industry
Wether it is about personnel changes, interesting interviews, athletes or obituaries we know what is happening in the sports business.
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News briefsPUMA names Mark Langer as new CFO
Former Hugo Boss CEO and Douglas CFO joins PUMA’s board with a mandate to restore profitable growth and investor confidence.
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ArticleLululemon adds Unilever veteran to board
Former Unilever Chief Growth & Marketing Officer joins lululemon’s board as the brand extends a five-year governance overhaul.
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News briefsTriathletes’ new chair: former Meta Head of Sport
Former Eurosport CEO and Meta Head of Sport replaces Chris Kermode at the helm of the athlete-owned triathlon body.
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Article1,400 Nike jobs cut. Management calls it progress.
The job cuts — mainly in technology — suggest Nike’s recovery from a years-long sales slump is proving harder and slower than the company had planned.
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News briefsJD Sports chairman to step down in July
An unexpected exit at the top of one of the world’s largest sportswear retailers — at a pressured moment for JD Sports.
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News briefsPUMA names Blanc as VP Global Wholesale
The newly created position marks PUMA’s move to centralize wholesale leadership and grow its presence at key retail partners worldwide.
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News briefslululemon’s new CEO pick leaves markets cold
The Canadian activewear brand ends a months-long leadership search, turning to a Nike veteran to reignite growth and product momentum.
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ArticleFrom extreme athlete to platform: Jonas Deichmann’s business model
How Jonas Deichmann turns adventures into a business model and translates reach into partnerships – an analysis.
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News briefsPUMA names adidas veteran to head Sportstyle
The hire brings two decades of adidas Originals and Basketball expertise to one of sportswear’s most contested heritage categories.
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News briefsNew Balance names Knauer to lead North America
A two-decade company veteran takes the helm of New Balance’s largest regional market.
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News briefsPatagonia names EMEA marketing and impact chief
Patagonia has created an EMEA leadership role that formally unites brand marketing with the brand’s environmental and social impact work.
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ArticleVuori names first Chief Product Officer
The California activewear brand fills a newly created product leadership role as it targets 25 new store openings and deeper international reach in 2026.
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ArticleOrtovox appoints Vaude marketing veteran to lead D2C strategy
Alpine brand brings in 15-year Vaude veteran Manfred Meindl as Director Marketing & Digital D2C amid broader strategic repositioning.
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News briefsPUMA creates SVP Creative Direction role
The German sports brand creates a senior creative role and brings in a former adidas design leader to drive its top-3 global brand ambition.
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News briefsBurton CEO John Lacy to exit in June
After nearly three decades — including leading the brand through its founder’s death and COVID — Lacy is moving on. Here’s what comes next.
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News briefsKontoor gives CFO Alkire control of Helly Hansen
Joseph Alkire adds Helly Hansen to his CFO and operations brief in a move that tightens executive oversight of Kontoor’s outdoor acquisition.
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News briefsGoPro cuts 23% of workforce in restructuring
The action camera maker is axing nearly a quarter of its global staff as part of a cost-cutting drive timed for Q2 2026.
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News briefsLululemon adds ex-Levi Strauss chief to board
The former Levi Strauss chief brings 13 years of brand turnaround experience to a board under pressure from founder Chip Wilson’s proxy campaign.
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ArticleNike names new chief sustainability officer
Cimarron Nix, a nine-year Nike veteran with roots in sourcing and manufacturing, takes the helm after a five-month vacancy.
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ArticleDunlop Sports Americas hires retail marketing chief
Kyle Freeman joins DSA to sharpen retail strategy across Srixon, Cleveland Golf and XXIO — bringing 20-plus years from Nike Golf, Under Armour and TaylorMade.
