All Fan gear articles
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ArticleFanatics inks new deals with UEFA and ICC
Sports merchandise giant Fanatics has signed deals with UEFA and the International Cricket Council (ICC). UEFA and Fanatics have announced a long-term e-commerce, event retail and licensing deal, which the football governing body has described as “one of the most comprehensive sports merchandising partnerships in European football.” The national team ...
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News briefsFanatics signs college licensing agreement with Nike
Sports retail platform Fanatics is entering into a long-term partnership with Nike to produce fan gear for college sports. The partnership includes a collaboration with Fanatics’ college division, which already works with most Nike-sponsored colleges and universities. Beginning by mid-2024, Fanatics will produce nearly all Nike fan apparel for many ...
