All Fan ownership articles
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ArticleLA Lakers star launches direct-to-fan platform
Luka Dončić has launched 77X, an athlete-owned platform that controls IP and fan relationships—bypassing traditional brand partnerships through vertical integration.
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ArticleWant your team to stay? Own it
After the Oakland Ballers have secured $2 million in start-up funding from nearly 50 local investors, fans are now asked to pitch in to help keep the baseball team in the Bay Area.
