Galeria Karstadt Kaufhof, the German company formed in 2018 from the merger of the Karstadt and Galeria Kaufhof department store chains that became wholly owned by Signa Retail in 2019, has unveiled a new concept for its 131 locations in Germany, which will see the company strategically reposition itself starting in the autumn under a new program called “Galeria 2.0.” The new concept will completely eliminate the traditional Kaufhof and Karstadt brand names from the retail landscape. The redesign includes a new store logo, with only the name ”Galeria,” and the step by step renovation and restructuring of the physical stores. Over the next three to four years, investments of around €600 million will be made to renovate the chain, €400 million on store modernization alone. According to Wirtschaftswoche, between 50 and 60 stores will be completely remodelled, and the rest at least partially. Around €200 million are to be spent on the expansion of the e-commerce offering, IT and logistics. The online stores of Karstadt and Galeria Kaufhof were already merged in the summer of 2019 and have since been operated under ”galeria.de.” The customer cards of Karstadt and Galeria Kaufhof have also been branded as “Galeria.” It’s not clear whether the former Karstadt Sports stores will all be renamed as SportScheck, the German sporting goods retail chain acquired by Signa.

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