All Heelys articles
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News briefs
Sequential sells Heelys for $11m
The Sequential Brands Group, which is under strong pressure to pay back its debts, said it has sold the Heelys brand of wheeled shoes to BBC International, a U.S. company specializing in children’s footwear that has been Heelys’ core licensees since 2013, when Sequential bought the brand for $5.5 million. ...
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News briefs
Reebok partners with Heelys on shoe collection
Reebok and Heelys, one of the companies owned by Sequential Brands, have announced a collaborative collection of 10 Reebok styles that feature Heelys’ wheel technology. In typical Heelys mode, it will be possible for the wearer to shift from a sneaker to a skate. The sneakers will be available both ...
