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Retail
E-commerce
Digital retail in transformation — AI-driven discovery, agentic commerce, and the platforms connecting every channel.
LATEST HEADLINES
Germany’s sports goods sector unites on e-commerce
Germany’s BSI sporting goods association partners with e-commerce body bevh to align on digital distribution, lobbying, and market data.
UK startup raises £500,000 to modernize golf resale
Scottish golf tech startup Hosel targets a $3bn pre-owned market long dominated by generalist platforms with poor pricing transparency.
Dick’s app beats AI in App Store rankings
A fitness-reward feature called MOVE helped the sports retailer climb above ChatGPT and Gemini – a case study European retailers should study.
Barça wants to sell its self-produced kits – but how?
300,000 jerseys gathering dust. The club needs its sponsor’s green light—but will Nike say yes?
Spain to tighten borders to low-value foreign e-commerce
New measures target platforms like Shein and Temu, aligning with EU policy whilst introducing additional scrutiny.
Deporvillage delivers stable post-Covid growth
JD Sports-owned online retailer posts double-digit growth and improved margins as European expansion continues.
European Commission investigating Shein
Brussels alleges addictive design, non-transparent algorithms, and sale of illegal products by the fast-fashion giant.
New AI index tracks sporting goods brand visibility
Parcel Perform’s AI Visibility Index tracks how AI shopping assistants rank and recommend sportswear and sporting goods brands when consumers ask what, how and where to buy.
Nike entrusts its Indian e-commerce to Nykaa
The sportswear giant hands over digital operations to the Indian omnichannel retailer to speed up delivery and returns.
Tradebyte e-commerce report: Sports outpaces fashion
New data from Tradebyte’s brand network shows sporting goods gaining ground as return pressures and dupe culture reshape European e-commerce.
TradeInn brings travel and outdoor veterans to board
The Spanish online retailer adds eDreams co-founder Pérez-Tenessa as chairman and ex-Backcountry chief Nielsen.
LA Lakers star launches direct-to-fan platform
Luka Dončić has launched 77X, an athlete-owned platform that controls IP and fan relationships—bypassing traditional brand partnerships through vertical integration.
Intersport fined €3.5m for customer-data transfers
France’s data watchdog penalises the sporting goods retailer for transferring loyalty programme members’ contact details to social networks without consent.
Watch now: The New Luxury in China’s $40B Sports Market
Watch SGI Europe & Hot Pot to analyze FY2025 e-commerce data and the shift toward high-performance gear in China’s $40B sports market.
Nike, Mizuno lead StockX resale growth in 2025
Mizuno leads sporting goods resale growth at 124 percent as nearly 200 brands hit record sales on StockX in 2025, signaling shifts in athletic market.
Tradeinn revenues hit record revenues in 2025
Spanish online retailer posts €585m in revenues for 2025, shipping 9.2m parcels to 190 countries with 85% of sales generated abroad.
NRF 2026: AI agents meet human experience
The retail industry’s pivot from experimental AI to autonomous agents dominated NRF 2026, as sporting goods brands balanced tech adoption with human touch.
JD Sports launches AI commerce in US
JD Sports is enabling direct purchases through ChatGPT, Microsoft Copilot and Google Gemini in the US, positioning itself as an early mover in AI-powered commerce.
Google launches agentic AI shopping protocol
Tech giant unveils open standard for AI-driven commerce with backing from major retailers including Target, Walmart, Shopify and Etsy.
Auction shopping app nears $1bn in annual revenue
Six-year-old start-up WhatNot has raised $11.5 billion from investors.
Authentic Brands bets big on TikTok Shop expansion
Authentic Brands Group selects Pattern to manage TikTok Shop and optimize marketplace operations for 50+ global brands.
Temu’s Europe HQ raided by EU regulators
EU regulators raided Temu’s Dublin headquarters on December 10 as part of a foreign-subsidy investigation. The action intensifies pressure on China-backed low-cost platforms operating in Europe.
Watch now: 5 major trends in China’s lifestyle landscape
Chinese consumers are spending more on premium sportswear and outdoorwear. Watch our Expert Talk to learn what this means for international brands.
Black Friday US online sales hit record $11.8 billion
Black Friday 2025 set a new US record with $11.8 billion in online sales, driven by AI tools, mobile shopping, and steep discounts on electronics and apparel.
JD Group brings Fluent Commerce to Hibbett USA
JD Group is rolling out Fluent Commerce’s distributed-order-management (DOM) solution across Hibbett’s thousand or so US stores to power omnichannel fulfilment.
New machines speed up SportsShoes.com’s warehouse
SportsShoes.com, the online retailer of running shoes, running apparel and outdoor gear, has invested £1.5 million (€1.7m) to semi-automate its warehouse.
China’s Singles Day sales growth slows
China’s 2025 Singles Day online sales rose to 1.70 trillion yuan renminbi (€228bn), yet slower growth and muted shopper sentiment are stirring up headwinds.
Adidas joins Google Play gift card store
Adidas has become the first sporting goods brand to be featured on Google Play’s new digital gift card store, joining Disney and Starbucks.
Indian e-commerce market to cross $200 billion mark in 2025
Growth is driven by broader digital adoption, increasing internet and smartphone penetration, and the availability of online payment innovations.
Footway seeks new owners for Sportamore and other e-commerce brands
Footway OaaS AB has started the sale of twelve debt-free e-commerce brands, aiming to find suitable new owners.
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The 20 biggest sports retailers in Europe
Europe’s 20 largest sports retailers grew sales by 4 percent in 2024, with market leaders like Decathlon and JD Sports driving growth.
WEBINARS
Watch now: Engaging consumers through physical activity narratives
Nike and ASICS share exclusive insights into engaging consumers through physical activity marketing and communication campaigns.
Intelligence, analysis and advice for the global sporting goods industry.
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