E-commerce

IN THE SPOTLIGHT

Do you exist if AI doesn’t mention you?

2026-04-10T14:13:00+01:00By Susa Schreiner

AI tools are reshaping the customer journey in sporting goods. If your brand isn’t in the answer, it isn’t in the running.

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SGI Analysis: The 20 biggest sports retailers in Europe

2025-10-30T10:35:00+00:00By Uschi Horner

SGI Analysis: The Top 50 Global Sports Retailers

2025-08-28T13:04:00+01:00By Uschi Horner

AI IN RETAIL

SportsShoes.com launches AI gait analysis with Ochy
2026-10-20T10:32:00+01:00
The free tool rates running technique from a short phone clip, covering hips, knees and symmetry as well as footstrike.
Atleet adds Runnea AI shoe recommender to web store
2026-10-20T08:48:00+01:00
A running review site’s tester data now guides online shoppers across a network of independently run stores.
ChatGPT adds virtual try-on to shopping results
2026-10-05T12:39:00+01:00
A Try on button turns a selfie into a preview of apparel and accessories, and Favorites saves products to a Library.
AI agents can now shop JD Sports like a person would
2026-09-28T09:47:00+01:00
Two years after adopting Algolia’s search platform, JD Sports has become one of retail’s earliest agentic commerce test cases.
CASE STUDY: Inside Anta’s AI365 strategy
2026-09-14T11:16:00+01:00
Anta built its own AI models and deployed them across design, retail and operations, at scale.
Inside ANNI: How ANWR Group built AI to serve its retailers
2026-08-26T14:44:00+01:00
Michaela Brehm explains how ANNI turns ANWR Group’s founding mission, supporting its retailers, into a working AI platform.
World Cup jersey boom is real, but will it last?
2026-07-28T15:12:00+01:00
adidas confirmed record sales. Route and Syndigo say fulfillment, returns and product data decide if it holds
Decathlon fits 700 stores with digital price labels
2026-07-16T11:57:00+01:00
The retailer, just named France’s most attractive brand, is now Vusion’s most global customer.
When knowledge is free, trust is the differentiator
2026-06-21T20:18:00+01:00
AI has made product expertise available to all, instantly. What it cannot replicate – trust, experience, relationships – is the new competitive advantage.
DICK’S Sporting Goods makes AI the spine of its apps
2026-05-26T08:58:00+01:00
The rollout of Coach by DICK’S brings together ScoreCard data, GameChanger users and a full Adobe AI stack.
Intersport CFO on AI strategy and physical retail
2026-05-18T05:32:00+01:00
Intersport’s CFO frames the AI era as a structural opportunity for cooperative retail, not a threat to be managed.
adidas and Lululemon on stores and loyalty
2026-05-11T10:26:00+01:00
Executives from both brands spoke at the World Retail Congress in Berlin on April 27, arguing that physical stores and community ties drive consumer retention.