E-commerce

IN THE SPOTLIGHT

Do you exist if AI doesn’t mention you?

2026-04-10T14:13:00+01:00By Susa Schreiner

AI tools are reshaping the customer journey in sporting goods. If your brand isn’t in the answer, it isn’t in the running.

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SGI Analysis: The 20 biggest sports retailers in Europe

2025-10-30T10:35:00+00:00By Uschi Horner

SGI Analysis: The Top 50 Global Sports Retailers

2025-08-28T13:04:00+01:00By Uschi Horner

AI IN RETAIL

World Cup jersey boom is real, but will it last?
2026-07-28T15:12:00+01:00
adidas confirmed record sales. Route and Syndigo say fulfillment, returns and product data decide if it holds
Decathlon fits 700 stores with digital price labels
2026-07-16T11:57:00+01:00
The retailer, just named France’s most attractive brand, is now Vusion’s most global customer.
When knowledge is free, trust is the differentiator
2026-06-21T20:18:00+01:00
AI has made product expertise available to all, instantly. What it cannot replicate – trust, experience, relationships – is the new competitive advantage.
DICK’S Sporting Goods makes AI the spine of its apps
2026-05-26T08:58:00+01:00
The rollout of Coach by DICK’S brings together ScoreCard data, GameChanger users and a full Adobe AI stack.
Intersport CFO on AI strategy and physical retail
2026-05-18T05:32:00+01:00
Intersport’s CFO frames the AI era as a structural opportunity for cooperative retail, not a threat to be managed.
adidas and Lululemon on stores and loyalty
2026-05-11T10:26:00+01:00
Executives from both brands spoke at the World Retail Congress in Berlin on April 27, arguing that physical stores and community ties drive consumer retention.
The retail edge data can't buy; a CEO's view
2026-05-07T13:50:00+01:00
Benelux retailer PassaSports makes the case that understanding behavior – not collecting more data – is the real competitive edge in sports retail.
DICK’S and Adobe team up on AI customer experience
2026-04-23T13:30:00+01:00
The US sports retailer deploys AI agents, real-time data and generative content tools to individualize the customer journey. Powered by Adobe.
Frasers launches Ask Frasers AI shopping assistant
2026-04-10T13:49:00+01:00
The UK department store chain has deployed a conversational AI tool built on Algolia technology, reporting early conversion gains.
Castore chooses Ocula AI for product content
2026-04-07T12:41:00+01:00
Castore has chosen AI platform Ocula Technologies to optimize product copy and metadata across its global ecommerce catalog.
Retailers reclaim checkout from ChatGPT
2026-03-27T16:00:00+00:00
Walmart conversion inside ChatGPT ran 3x lower than click-through. OpenAI pivots to discovery-first; retailers keep checkout control.
Decathlon doubles down on warehouse robots
2026-03-26T11:44:00+00:00
French robotics firm Exotec has deployed its Skyfleet program across seven Decathlon warehouse sites in five European countries, with some facilities doubling daily order output.