All Stadium articles
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AnalysisThe 20 biggest sports retailers in Europe
Europe’s 20 largest sports retailers grew sales by 4 percent in 2024, with market leaders like Decathlon and JD Sports driving growth.
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ArticleSwedish sports industry survey predicts positive summer 2025 prospects
Consumers are looking forward to an active summer, the recurring survey from trade organization Svenskt Sportforum, said.
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ArticleXXL and Stadium could face millions in fines on price fraud
Ten companies have once again misled consumers with their pricing, according to the Swedish Consumer Ombudsman. If no improvement is made, the Swedish chains risk heavy fines.
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ArticleSwedish ICIW grew 20% in 2024, aims for more European markets
Swedish gym brand ICIW (short for I Can I Will) started in 2012. Today it is established in several of Sweden’s largest gym chains and is available in over 300 stores across the Nordic region and Europe, at sports giants such as Stadium, Intersport, and etailer Zalando.
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News briefsMadeleine Persson has been elected to the Stadium Group’s board of directors
Persson used to be a member of H&M’s group management.
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News briefsNew Balance opens its first Swedish flagship store
New Balance continues to open up stores. Now the company opens its second store in the Nordic region.
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ArticleSwedish sports retail sales up 7.6% in Q1 2025 after three years of decline
When winter never came, running shoes, sneakers and low price goods grew big. Ecom bloomed by almost 20 percent during the period.
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ArticleNorwegian sports retailers’ sales declined 4.4% in 2024
The biggest retailers in Norway recorded sales of NOK 12.5 billion (€1.07bn) in 2024 – a 4.4 percent decrease from the previous year.
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ArticleStadium closes another store in its home market
Swedish retailer Stadium closes one more store in the south of its home country. Rising rent costs are said to be the cause.
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ArticleSports sales in Sweden declined 2.9% in total 2024
The Sports Index shows that sports retail sales fell by 2.9 percent in the fourth quarter and the full year of 2024, for a third consecutive year of decline. However, racquet sales were a bright spot, boosted by Stiga and Truls Möregårdh, with sales growing 86.1 percent.
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News briefsStadium becomes new partner of Swedish Football Association
The Swedish Football Association and Stadium are entering a new partnership from Jan. 1, 2025, until 2027.
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News briefsIntersport returns to Swedish city after competitor’s bankruptcy
Intersport is opening a new store in Halmstad after closing its unprofitable store in December 2023. It is taking over the premises of Team Sportia, which went bankrupt in February.
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ArticleNorway’s largest sports retail chains recorded a 3.8% decline in sales in Q2
The reasons, according to the Norwegian Sports Industry Association, were a combination of the aftermath of the pandemic, increased costs and psychological factors.
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News briefsNorwegian sports chains see 9.5 percent sales decline in Q1 2024
Sports chains in Norway, including XXL, Sport1, Intersport, Anton Sport, Löplabbet, Stadion, Obs!, and Stadium Outlet, reported a significant sales downturn in the first quarter of 2024, with revenues dropping 9.5 percent compared to the same period in 2023, totaling 2.7 billion Norwegian kroner (€233.2 million). The decline is attributed ...
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News briefsSwedish sporting goods sales decline 5.2% in Q1 2024
Sporting goods sales in Sweden declined by 5.2 percent during the period from January to March compared to the same period last year, according to Sportindex from the industry organization Svenskt Sportforum. All months showed a decrease in growth. In January, sales decreased by 6.1 percent, by 6.5 percent in ...
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News briefsHacker attack hits Swedish sports chain Stadium
Over the weekend, the Russian-tied hacker group Akira carried out a cyber attack against the Finnish IT provider Tietoevry. This forced the provider to shut down Primula, Sweden’s largest HR system. In addition to managing 120 Swedish government agencies, the attack also affected the Swedish sports retail chain Stadium. Stadium’s ...
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News briefsStadium launches collaboration with para-alpine skier Ebba Årsjö
Source: Stadium Ebba Årsjö Swedish retail chain Stadium and Swedish para-alpine skier Ebba Årsjö are entering into a long-term collaboration next year. The main focus of the partnership is to inspire children and young people to try new sports and take on challenges in their own way, ...
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ArticleSwedish sports retail down 7.5 percent in Q4, index now with racquet sports
The quarterly Sportindex by Svenskt Sportforum shows that Swedish sports retail sales decreased by 7.5 percent in the fourth quarter of 2022, making it the fourth consecutive quarter with negative development for sports retail. For the full year 2022, sports retail sales development landed at -5.8 percent. However, the drop ...
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Infographics & DataThe Largest Sports Retailers Worldwide
Our exclusive annual analysis on the top 50 sports retailers worldwide. The charts and data can be downloaded. This is exclusive data and analysis for Premium Members.
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News briefsStadium hires new head of exclusive brands
Source: Stadium Dennis Majer, new head of exclusive brands Swedish sporting goods retailer Stadium has hired Dennis Majer as the new head of its exclusive brands, which include the Everest and Soc labels. Majer has 20 years of experience in the retail, fashion and sports business. He ...
