All Sports Direct articles

  • News briefs

    Sports Direct voted “worst” sports shop in Britain by customers


    Sports Direct has been ranked as the U.K.’s worst sports shop, according to a survey conducted by a consumer specialist agency, Which? The poll asked 10,909 members of Which? and the general public in November about their most recent experiences of purchasing outdoor and sporting equipment at 29 ...

  • News briefs

    Sports Direct is ordered to pay back rent


    The U.K.’s High Court has ordered Frasers Group , the parent of Sports Direct and many other companies, to pay rent arrears to the landlords of one of its stores, which has been forced to stay closed for several weeks because of the Covid-19 pandemic. The judge supported the ...

  • News briefs

    Sports Direct launches long-term initiative to drive gender equality in sports


    Sports Direct has unveiled a new initiative and campaign, called “Equal Play,” which is meant to address inequalities in sports and help close the gender gap over the next four years and beyond. The project has been informed by a new study, commissioned by the British sports retailer with ...

  • News briefs

    Sports Direct to sponsor Cork GAA


    Sports Direct has agreed a new sponsorship deal with the Cork county board that makes the U.K.-based sports retailer the new sponsor of the county’s football and hurling teams. According to reports in the Sunday Times , the agreement is worth €2 million over the next five years and ...

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    Big swings in the European sports retailers’ market shares


    The overall consumption of sporting goods accelerated in Western Europe in 2019, posting increases of 4.0 percent in euros and 3.6 percent in local currencies, according to an annual study by SGI Europe . This can be compared with the increases of 2.7 percent and 1.6 percent, respetively, that we ...

  • Frasers
    News briefs

    Frasers opens its first multi-brand store


    Britain’s Frasers Group , formerly Sports Direct International , opened its first multi-brand store on Oct. 31. The initiative stems from Frasers’ “elevation programme,” under the leadership of Michael Murray . The 51,000-square-foot premises are located at the Cascades Shopping Centre in the British city of Portsmouth and feature products ...

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    Infographics & Data

    Ranking - The Largest Sporting Goods Retailers Worldwide


    This exclusive chart shows the revenue development of the major global sporting goods retailers in 2019 vs 2018. The chart and data can be downloaded. This is exclusive data and analysis for Premium Members.

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    Analysis: The 10 major European sports retailers online


    The online retail business in the sporting goods sector has been growing stronger and stronger in recent years, and it has been accelerating during and after the first wave of the coronavirus pandemic. New business models and start-ups have disrupted classic sales channels. Players with strong roots in technology, data and innovation have been taking an increasing share of the market, profiting from deep consumer insights and trends. But brand awareness, people, careers and leadership are still playing a strong role in the success of any venture, as many of the examined companies stress on their B2B websites.

  • Screenshot_2020-10-08 Ranking - The largest e-commerce sports shops in Europe
    Infographics & Data

    Ranking - The largest e-commerce sports shops in Europe


    This exclusive chart shows the largest e-commerce sports shops in Europe ranked by website visitors. Included are sporting goods retailer and e-tailer. The chart and data can be downloaded. This is exclusive data and analysis for Premium Members.

  • frasers

    Frasers Group survives an annus horribilis


    The management of Frasers Group , formerly known as Sports Direct International , said the past year will likely be remembered as the most challenging year in the history of the company. It cited political uncertainty around Brexit, the Covid-19 crisis and a Belgian tax investigation for an amount of ...

  • News briefs

    Frasers to open multi-brand store


    Frasers Group is reportedly setting up a multi-brand store at Fosse Park in the British city of Leicester. The store will measure 90,000 square feet, with 50,000 devoted mostly to the Flannels banner and the rest mostly to Sports Direct , each having a separate entrance. The store ...