All Decathlon articles

  • News briefs

    Decathlon will sell replicas of the Danone Nations Cup official ball to help clean water charity


    Kipsta , Decathlon ’s private label brand for team sports products, is releasing the replica of the official ball of the Danone Nations Cup , the world’s biggest football tournament for boys and girls aged 10 to 12. Kipsta is the technical partner of the tournament, which Danone has ...

  • Article

    Decathlon expands in southern Russia


    Decathlon has started building a mega-store in Sochi that will be one of the chain’s biggest ones in Russia when it opens its doors on 5,000 square meters of selling space in 2022. The company is also planning to contract out new suppliers in the region, which hosted the ...

  • News briefs

    Decathlon is recovering and expanding in the U.K.


    This month Decathlon will be opening a two-floor, 35,000-square-foot experiential flagship at the Trinity Leeds mall in the British city of Leeds. The store will make products available for customers to touch, and maintain a repair shop for bicycles, kayaks and tents. According to Fashion Network – which ...

  • News briefs

    Decathlon joins the Net Zero Initiative


    Decathlon has announced that it is partnering with the Net Zero Initiative , a framework for collective carbon neutrality. The Net Zero Initiative helps organizations describe and organize their climate action. The framework is based on the idea that an organization must act in three complementary ways toward the ...

  • News briefs

    Decathlon plans to work with more online marketplaces in Russia


    Decathlon is set to begin selling sporting goods through several online marketplaces in Russia as part of an expansion of its online sales activities, according to the local Retail news service, which quoted Julia Goroshenya , development director of Decathlon in Russia. Decathlon has already worked successfully with ...

  • Decathlon

    Decathlon sees upside after a 6% drop in 2020


    The Covid-19 pandemic weighed heavily on Decathlon ’s sales performance in 2020. The parent company of the world’s largest retail banner, Decathlon United , reported today a sales decline of 6 percent in constant currencies to €11.5 billion in 2020, with major variations between countries and e-commerce more than doubling. ...

  • News briefs

    Decathlon launches its new yoga brand, Kimjaly


    Decathlon has announced that its line of products for yoga will be marketed under the new brand name of Kimjaly . The French sporting goods retailer chose that name for its new private brand because the word “kimjaly” means “lotus” in Sanskrit, the original language of yoga, the company ...

  • Article

    Decathlon expands in Austria and Germany, will enter Andorra


    Decathlon , which is already by far the biggest sports retailer in France and Spain, is reportedly planning to open its first store in Andorra, the small independent enclave between the two countries, after strenuous efforts made since the local legislation relaxed the rules for foreign investment in 2012. It ...

  • News briefs

    Decathlon will source bikes from a big new plant in Romania


    The cycling boom has led Decathlon , which is a major player in the sector with its private-label lines, to boost its manufacturing capacity in Europe. While expanding the production in France and Portugal, it is working with a partner in Romania, the Sport Mechanical Workshop , on the establishment ...

  • News briefs

    Decathlon participates in EU “green consumption” project


    Decathlon is participating in the EU ’s Green Consumption Pledge Initiative , a voluntary cooperation with businesses to complement regulatory actions aimed at increasing sustainability in production and consumption. It is the first initiative to be launched in the framework of EU’s New Consumer Agenda , announced in November ...

  • News briefs

    Santini and UCI launch World Championships collection, sold exclusively at Decathlon


    Santini and the Union Cycliste Internationale (UCI) are introducing a new collection of clothing and accessories for Decathlon that features the symbolic rainbow bands of the UCI World Championships . The items in this collection will be available exclusively at Decathlon shops in Italy, Switzerland, Belgium and ...

  • News briefs

    Decathlon signs merchandising deal with the NBA


    Decathon has signed its first partnership with an American sports league, the National Basketball Association (NBA) . Through this multi-year merchandising deal, the big French-based sporting goods retailer will become the NBA’s official licensee in Africa, Asia, Europe, the Middle East and Latin America. Decathlon will be developing NBA ...

  • Article

    Updated: Isn’t sports retailing an “essential” category?


    The German government is widely expected to announce an extension of its lockdown for retailers of “non-essential” items as well as fitness studios and restaurants through Feb. 14, according to leading German media. The second German lockdown started on Dec. 16 and was supposed to end on Jan. 11, but ...

  • News briefs

    Decathlon, Lululemon and Puma rank high as good places to work


    Decathlon , Lululemon and Puma scored high in Glassdoor ’s latest annual Employees’ Choice Awards for the best places to work in certain countries . Lululemon has come in seventh place in Canada and eighth place in the U.S. Decathlon came in sixth place in France and ...

  • News briefs

    Decathlon unveils a post-mastectomy sports bra


    Kalenji , Decathlon ’s brand for jogging and runnning, has collaborated with France’s Centre Oscar Lambret (Oscar Lambret Center) on the development of the Jogkokoon+ , a sports bra specifically designed for women with breast cancer who have undergone mastectomy. Centre Oscar Lambret is the regional center for the ...

  • News briefs

    Decathlon France will sell Brooks running products in its stores


    Decathlon will be selling Brooks running products in its French stores starting mid-February. According to reports in , they will be initially available in 25 Decathlon stores, mostly in the Paris/Ile de France region. Brooks products will not be available via Decathlon’s e-commerce site, though. The vertical French-based ...

  • Screenshot_2020-12-17 The Spanish Sports Retail Market - Infogram
    Infographics & Data

    The Spanish Sports Retail Market


    This interactive chart shows the largest spanish sports retailers by revenue, total market size 2019, market shares and revenue development vs the previous year. This chart can be downloaded as JPG, PNG or PDF.

  • Decathlon

    Decathlon will gross €30m in its first year in Ireland


    For several reasons, Decathlon ’s entry into the Republic of Ireland, which added a 59 th country to the French sports retailer’s worldwide roster, has been a huge success. The project’s 41-year-old leader, Bastien Grandgeorge , is expecting a profit on sales of around €30 million in the first ...

  • germany(1)
    Infographics & Data

    The German Sports Retail Market


    This interactive chart shows the largest german sports retailers by revenue, total market size 2019, market shares and revenue development vs the previous year. This chart can be downloaded as JPG, PNG or PDF.

  • 2392_11_869427_crop

    Big swings in the European sports retailers’ market shares


    The overall consumption of sporting goods accelerated in Western Europe in 2019, posting increases of 4.0 percent in euros and 3.6 percent in local currencies, according to an annual study by SGI Europe . This can be compared with the increases of 2.7 percent and 1.6 percent, respetively, that we ...