All Decathlon articles
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ArticleDecathlon’s global revenue surges by 4.4% to €15.6 billion
In 2023, Decathlon experienced significant developments across various fronts, reflecting its resilience amidst global challenges. CEO Barbara Martin Coppola acknowledged the company’s progress, emphasizing their focus on future sustainability: “We made strides in CO2 reduction while ensuring continued revenue growth.” Financially, Decathlon achieved a 4.4 percent increase in revenue, totaling ...
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News briefsDecathlon Germany sets new sales record in 2023
Despite a challenging environment, Decathlon Deutschland SE & Co. KG – the German subsidiary of the globally active French sporting goods retailer and manufacturer Decathlon SA – closed the 2023 financial year with another sales record. With total gross sales of €1.11 billion, Decathlon Germany, which now has 87 ...
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ArticleDecathlon France raised revenues, focused on circularity in FY23
Decathlon France generated €4.752 billion (VAT and other taxes included) in full-year 2023, according to its year-end round-up. This represents a rise of 1.24 percent from 2022 and of 22.52 percent from 2019, the year before the lockdowns. France accounted for about a quarter of Decathlon’s worldwide sales, which, by ...
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News briefsDecathlon partners with Blue Light Card, discounts for frontline workers
Decathlon is extending its support to frontline workers by offering a special discount through the Blue Light Card program, providing valuable savings on a range of essential products. The sports retailer is offering a 10 percent discount on a carefully selected assortment of items to NHS, social care, ambulance, police, ...
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News briefsDecathlon plans further expansion in India
French sporting goods retailer Decathlon is planning to accelerate investments in India to ramp up production and expand its retail presence. Decathlon entered the Indian market in 2009 and now operates 129 stores in the country. Decathlon CEO, Barbara Martin, called India one of the company’s “most important” global markets, ...
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ArticleDecathlon rebrands to 'ignite global passion for sport'
Source: Decathlon Decathlon’s new brand ID Decathlon has launched a sweeping brand transformation, unveiling its new identity and mission to ignite the spirit of play worldwide. The multi-specialist sports brand introduced its “Orbit” logo alongside the mantra, “Move People Through the Wonders of Sport,” signaling a fresh ...
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News briefsDecathlon and Hologenix partner for second product launch
Decathlon and Hologenix, a California-based textile innovator, are teaming up on an activewear set that uses infrared technology to support performance and recovery. This product launch marks the first fully commercialized integration of Hologenix’s Celliant infrared technology with Repreve Recycled Polyester technology. Celliant’s technology converts body heat into infrared energy, ...
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News briefsDecathlon UK taps Gordons for regulatory guidance
Decathlon UK has enlisted retail-focused legal firm Gordons to navigate regulatory complexities amid surging sales. Gordons will provide Decathlon with strategic counsel on product stewardship and consumer law, bolstering the retailer’s commitment to compliance. Decathlon was founded in France in 1976 and expanded to the UK in 1999, venturing into ...
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News briefsDecathlon signs EU’s Sustainable Consumption Pledge
Decathlon has signed the European Commission’s Sustainable Consumption Pledge as part of the company’s commitment to reduce its impact on the planet. The retailer described the Sustainable Consumption Pledge as its “renewed commitment to changing the way we do business.” The Sustainable Consumption Pledge involves voluntary cooperation from businesses ...
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ArticleA new player emerges in the Russian sporting goods market
Stadion, a company recently registered to sell sporting goods and athletic apparel in Russia, targets to start opening its first brick-and-mortar stores in 2024. Analysts believe that the declared plans mean that the Russian market is still in the transition phase. At the end of 2023, the Russian state ...
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News briefsDecathlon partners with the Madrid Padel Federation
Decathlon has announced a partnership with the Madrid Padel Federation (FMP) to promote the sport. The new agreement offers those who have never been registered the possibility to enroll free of charge in the federation, at the national level, for 2024. The two entities will also jointly organize a series ...
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ArticleWinter sports industry unites for climate action, joins UN Race to Zero campaign
The Winter Sports Sustainability Network (WSN), managed by Peak 63 and the Federation of the European Sporting Goods Industry (FESI), in collaboration with Snowsports Industries America (SIA), announced the establishment of a transformative Climate Pact, bringing together prominent ski, snowboard, binding and boot brands from Europe and the US in ...
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C-Suite InterviewInterview with Kant’s VP: “The holy place is never empty”
An interview with Maxim Vinogradov, VP of Russia’s retailer Kant.
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ArticleDecathlon’s Kenyan running project, and some others
Decathlon has opened a training center for distance runners. Located in Iten, Kenya, with a rooftop view of the Rift Valley, the center consists of a 500-square-meter main building, with 11 bedrooms of 25 square meters each, a gym and a refectory. It is built to lodge 22 runners at ...
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News briefsDecathlon sells 82 European stores
Decathlon has signed a leaseback deal for the sale of 82 of its stores in Europe with an American publicly traded real estate investment trust (REIT) called Realty Income. According to CMDsport and other sources, the sale price was €527 million. The stores are located in Germany, France, Spain, Italy ...
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ArticleDecathlon releases VR shopping app in US
Decathlon has introduced in the US a new, “immersive” shopping app for the Vision Pro, Apple’s virtual-reality (VR) headset. Both the app and the headset hit the US market on Feb. 2. The app, says Decathlon, is designed to “enable customers discover the company’s latest outdoor and ...
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News briefsDecathlon announces new leader for global marketing strategy
Decathlon has promoted Erwan Soquet to Global Marketing Strategy Lead. He joined Decathlon in January 2020 as head of the company’s communications for France. Before Decathlon, Soquet worked for nine years at home improvement retailer Leroy Merlin, where he held leadership roles including Director of Communication Strategy, Director of Communications ...
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Infographics & DataTop 50 sporting retailers in the world 2022
Download our annual overview of the world’s 50 largest sports retailers, including revenue and growth ranking compared with last year.
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News briefsDecathlon reportedly continued to sell in Russia, denies allegations
According to investigative media site Disclose, French sporting goods retailer Decathlon has secretly continued to sell clothes in Russia despite its official announcement on March 29, 2022, that it was ending its activities in the country due to the war in Ukraine. In October of this year, Decathlon sold its ...
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News briefsUS investor acquires Decathlon properties
French media report that US investor Realty Income has acquired part of Decathlon’s real estate assets. The transaction includes the sale of properties housing some 90 of the group’s stores in France, Spain, Portugal, Italy and Germany. The value of these properties is estimated at over €600 million and totals ...
