All Decathlon articles
-
ArticleDecathlon Germany to launch own loyalty programme in 2026
Decathlon Germany will launch its own loyalty program in January 2026, replacing Payback and rewarding purchases, sports activities and circular engagement.
-
AnalysisThe 20 biggest sports retailers in Europe
Europe’s 20 largest sports retailers grew sales by 4 percent in 2024, with market leaders like Decathlon and JD Sports driving growth.
-
ArticleSneaker & sports apparel giants lag in digital performance
New Catchpoint benchmark reveals Nike and Adidas suffer heavy losses from poor digital experience — a blind spot in the race for consumer loyalty.
-
SponsoredFly Together Annecy 2025: Co-creating the future of textile innovation
Fly Together Annecy 2025 offers brands and designers an immersive space for true co-creation and outdoor product innovation.
-
ArticleCircular sales grow as Decathlon cuts emissions
The France-based sporting goods retailer reports measurable progress on sustainability, driven by circular business and supply chain action.
-
ArticleUN declaration recognises physical activity as core health intervention
UN recognises physical activity as a core health intervention. WFSGI and leading brands call for urgent action to address the global inactivity crisis.
-
ArticleDecathlon and Rheon Labs in first, but not last, compression-collaboration
SGI Europe has spoken with the Development Director at Rheon to learn more about its collaboration with Decathlon.
-
News briefsDecathlon Germany pushes teamsport ambitions with Icon League sponsorship
The team Two Stripes United will be outfitted with Kipsta jerseys and footwear.
-
ArticleLeadership shift aligns Decathlon UK and Ireland
The sporting goods retail giant has unified its UK and Irish operations under a single leadership structure, signaling a new strategic phase.
-
AnalysisThe world’s biggest sports retailers
Our annual analysis of the world’s 50 largest sports retailers presents the revenue of the top international sports retailers and ranks their growth year-on-year.
-
ArticleDecathlon is a new member of the German retail association
The multisport retailer is joining Germany’s largest retail federation to help shape sustainable and competitive industry policies.
-
News briefsDecathlon accelerates growth in India with nationwide expansion plans
Decathlon plans to expand its footprint in India to over 90 cities and reach approximately Rs 8,000 crore (€870m) in revenue by 2030.
-
News briefsDecathlon to boost sourcing in India
Decathlon plans to be sourcing $3 billion in goods from India by 2030
-
News briefsDecathlon joins FESI to strengthen EU-level industry representation
Decathlon has joined the Federation of the European Sporting Goods Industry (FESI) as a member.
-
News briefsFY24 sales, profits down at Decathlon Spain
Decathlon Spain generated VAT-exclusive revenues of €1.857 billion, down 1.4 percent from the €1.883 billion of FY23.
-
ArticleDecathlon expands footprint in cities with two new stores in Nuremberg
Decathlon is accelerating its growth strategy in southern Germany with the announcement of two new store openings
-
-
ArticleDecathlon in technology collaboration with British Rheon Labs
Rheon has already collaborated with brands like Adidas, Rapha, Macron and many others who have chosen to use Rheon materials and technology in sports equipment.
-
ArticleDecathlon opens Rebike shop-in-shop in Leipzig
The sports retailer has expended sustainable mobility efforts with a new refurbished e-bike outlet and repair services in eastern Germany.
-
ArticleDecathlon, Bambuser in extended tech partnership
Decathlon has expanded its video service to include 10 additional product categories, following a period of conclusive testing in its e-bike category.
