All Decathlon articles

  • germany(1)
    Infographics & Data

    The German Sports Retail Market


    This interactive chart shows the largest german sports retailers by revenue, total market size 2019 and revenue development vs the previous year. This chart can be downloaded as JPG, PNG or PDF.

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    Big swings in the European sports retailers’ market shares


    The overall consumption of sporting goods accelerated in Western Europe in 2019, posting increases of 4.0 percent in euros and 3.6 percent in local currencies, according to an annual study by SGI Europe . This can be compared with the increases of 2.7 percent and 1.6 percent, respetively, that we ...

  • News briefs

    Decathlon opens its largest store in Germany


    The largest Decathlon store in Germany is opening in November in Weiterstadt, covering 8,000 square meters and employing 80 people. In addition to the classic sales area for more than 100 sports segments and 85 private labels, there will also be numerous test areas, a sports park and an ...

  • News briefs

    Decathlon launches self-checkout lanes in Russia


    Decathlon has introduced its first self-checkout lanes in Russia at its Altufyevo store in Moscow and plans to expand the use of the system to other locations. The company has already installed its “Scan Go” system, which allows customers to scan the items and to pay for ...

  • News briefs

    Decathlon partners with Conad supermarkets in Italy


    Decathlon is opening a shop-in-shop at a Conad supermarket in Rivoli, an Italian town near Turin. The 310-square-meter space will sell a selection of Decathlon products with a focus on fitness, running, swimming, trekking, sports nutrition, sports bags and protective sports equipment. Customers will pay for these ...

  • News briefs

    Decathlon plans to launch its marketplace in France and other countries


    According to reports by and other media , Decathlon is planning to test the possible launch of a marketplace in France by the end of this year. It would be part of a project that would also be implemented sooner or later in Germany, Spain, Italy, ...

  • Screenshot_2020-10-29 Webvision preview
    Infographics & Data

    Ranking - The Largest Sporting Goods Retailers Worldwide


    This exclusive chart shows the revenue development of the major global sporting goods retailers in 2019 vs 2018. The chart and data can be downloaded. This is exclusive data and analysis for Premium Members.

  • News briefs

    Decathlon invests €4 million in Cyclofix


    Cyclofix , a French on-site bike repair service, has raised €5 million in an investment round including €4 million coming from Decathlon and €1 million from Via ID , a business accelerator that supports innovative start-ups in the field of new and sustainable mobility. Cyclofix, created by Alexis Zerbib ...

  • h1

    Analysis: The 10 major European sports retailers online


    The online retail business in the sporting goods sector has been growing stronger and stronger in recent years, and it has been accelerating during and after the first wave of the coronavirus pandemic. New business models and start-ups have disrupted classic sales channels. Players with strong roots in technology, data and innovation have been taking an increasing share of the market, profiting from deep consumer insights and trends. But brand awareness, people, careers and leadership are still playing a strong role in the success of any venture, as many of the examined companies stress on their B2B websites.


    E-commerce boosts Decathlon’s sales in the U.K. and elsewhere


    A strong development of online retailing has been helping Decathlon to grow in Europe before, during and after the Covid-19 pandemic. A study conducted by SGI Europe on the major sports retailers’ traffic on their websites, which we are going to discuss more in detail shortly, shows ...

  • Screenshot_2020-10-08 Ranking - The largest e-commerce sports shops in Europe
    Infographics & Data

    Ranking - The largest e-commerce sports shops in Europe


    This exclusive chart shows the largest e-commerce sports shops in Europe ranked by website visitors. Included are sporting goods retailer and e-tailer. The chart and data can be downloaded. This is exclusive data and analysis for Premium Members.

    News briefs

    Decathlon benefits from multi-channel model in Germany


    Decathlon Germany will close the 2020 fiscal year with seven new openings and two expansions. They will more than offset the closure of five units including the French company’s first outlet in the country, opened in 1986 in the Kley district of Dortmund, and the small Decathlon Connect ...

  • News briefs

    Decathlon opens a new retail laboratory and showroom


    Decathlon has inaugurated a concept store near its world campus near Lille, called Decathlon DX , that is to act as a showroom and a laboratory for new retail technologies and new ways to engage customers that can be applied to its regular stores. The 800-square-meter store will focus ...

  • News briefs

    Decathlon closes two stores in Russia


    Decathlon has decided to close two mega-stores in different parts of Russia in less than a month. On Aug. 20, the French sporting goods retailer announced that it would close a store in Ivanovo. The decision was made against the background of a major slump in revenue due to ...

  • News briefs

    Storck Bicycle in ownership reshuffle


    Markus Storck , Storck Bicycle ’s founder and managing director, has sold 25 percent of his shares to Stefan Lohwasser . Meanwhile, Lohwasser has acquired a 25% share in Storck Bicycle from Decathlon . Storck and Lohwasser are now equal partners in the cycling label, which is celebrating its 25th ...

  • News briefs

    WFSGI proposes task force for digitalization of product labels


    In a letter to its members, the World Federation of the Sporting Goods Industry (WFSGI) has announced the creation of a “Digitization of Product Information” task force, co-chaired by Decathlon and VF Corporation and aiming to promote digital labelling and best practices within the sporting ...

  • Decathlon

    Decathlon and Kant expand joint operation in Russia


    Decathlon continues to capitalize on partnerships with other retailers. While testing the concept of an internet marketplace in Belgium – the company confirms a report on the subject but details are missing - the giant French retailer is expanding its cooperation with Kant , one of the largest Russian sporting ...

  • News briefs

    Decathlon Italy partners with Carrefour


    Decathlon is further expanding its collaborations with grocery store chains across Europe as part of its plan to make its products available to shoppers in their everyday life. After partnering with Carrefour in Belgium earlier this year, Decathlon is now teaming up with Carrefour in Italy. Some roducts of ...

  • News briefs

    Decathlon and Sprinter grow in Spain


    Decathlon has reported sales growth of 2.9 percent in Spain to €1,952 million, including VAT, for 2019. Sales over the internet went up by 17 percent to €136 million in the country. The number of stores increased by six to a total of 171. Meanwhile, after checking the public ...

  • News briefs

    Decathlon expands its product offering in Franprix stores


    Decathlon is stepping up its partnership with Franprix , a French grocery store chain, to help French people stay fit. As we have already reported ( SGI Europe Vol. 31 N°15+16), the two companies teamed up in April to sell five Decathlon products – training mats, dumbbells, ...