All Inov'8 articles
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News briefsFrance is Inov-8’s newest direct market
Source: Inov-8 Emmanuel Fedon The U.K.-based running, hiking and fitness brand Inov-8 has added France to its portfolio of European direct markets, led by Emmanuel Fedon as sales manager. Fedon lives in Annecy and brings two decades of sports industry experience to the role. He previously worked ...
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ArticleFootwear companies take sustainability in their stride
Hardly a day goes by without a footwear company or a component supplier announcing a more sustainable product, a recycling program or an environmentally-friendly scheme. Such a flurry of initiatives, which are taking place also outside the athletic footwear sector, is motivated by growing consumer and regulatory pressure as well ...
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Article
Inov-8’s founder takes the business back
Wayne Edy, who founded Inov-8 in 2003, is preparing to launch a new graphene-based shoe after buying back the 80 percent stake in the British company that he had sold to Descente in 2015, with the exception of the rights to the brand for Northern Asia, including Japan, South Korea ...
