Jack Wolfskin, the huge German outdoor brand, managed again to increase its sales by a double-digit rate in 2010. Sales jumped by 21 percent to €304.2 million during the period. The company says that it grew in all its relevant markets, including its home market where it feels it is further ahead of competition than ever before. Always nicked for being “very German,” the “paw” reports disproportionate growth in the U.K., Italy, China and the Benelux countries. Footwear skyrocketed by 47 percent. Jack Wolfskin's business in Asia was partially carried by mono-brand shop openings: The brand aims to double its surfaces to probably 163 in China and even triple in South Korea. After having 264 own-brand stored in Europe alone, Jack Wolfskin intends to move ahead with brand stores, especially in the U.K., France, the Benelux countries, Switzerland, Austria and Italy as well as the Far East