All Kailas articles
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WebinarWEBINAR: The 5 major trends in China’s active lifestyle landscape
Chinese consumers are spending more on premium sportswear and outdoorwear. Join our Expert Talk to learn what this means for international brands.
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WebinarWEBINAR: China outdoor apparel 2024–25: Strategic insights for the e-commerce market
This SGI Expert Talk with Hot Pot China analyses China’s outdoor apparel e-commerce market in 2024–25, focusing on platform performance, pricing trends, and the approaches brands are using to strengthen their position in a competitive category.
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Market ReportsExclusive data: How Chinese consumers shop for outdoor apparel online
Explore key insights from the 2024–25 China Outdoor Apparel: 2024–25 Ecomm Report, including platform shifts, premiumization trends, and brand strategies from Nike, Anta and Hoka One.
