The latest 2025 e-commerce data from Tmall, Douyin and JD send a clear message: Chinese consumers are increasing their spending on sportswear, outdoorwear and equipment, with the premium segment driving much of the momentum.
Examples illustrate this shift: On Running generated $2.7 million in revenue from a single premium shoe, while Descente earned $3.8 million with one high-end ski-style jacket.
These insights are part of our upcoming Expert Talk with Adam Sandzer, Head of Strategy at Hot Pot China. In the session, we will discuss what these developments mean for international brands and where the biggest opportunities lie for non-domestic players navigating China’s active lifestyle market.
In the Expert Talk, we will explore the key forces shaping China’s active lifestyle market, including:
- Which brands currently dominate the Chinese e-commerce landscape
- How international companies can build a successful market strategy in China
- Why active lifestyle is emerging as the new form of luxury in China
- Which e-commerce channels matter most for brand growth
The webinar runs for approximately 45 minutes, and participants will have the opportunity to ask questions during the live Q&A.
When?
December 16, 2025 at 2:00 p.m. CET
P.S. Can’t make the live session? Register to receive the recording and key takeaways.
Speakers:
- Adam Sandzer, Head of Strategy, Hot Pot China
- Claudia Klingelhöfer, Moderator, EDM Publications
More about Hot Pot China
With offices in London and Shanghai, Hot Pot China crafts impactful brand, marketing, and commercial strategies specifically designed for premium lifestyle brands seeking success in the Chinese market. Or get in touch directly with our partners from Hot Pot: nihao@hotpotchina.com.
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