China’s outdoor apparel market is the fastest-growing segment in the country’s sportswear industry. In 2024, sales surged 53% across Tmall, JD.com, and Douyin, reaching $5.24 billion. But performance varies by platform, product type, and brand positioning.
To support executive decision-making, SGI Europe and Hot Pot China are hosting a live Expert Talk on 10 September 2025 at 12:00 p.m. CET. The session will unpack the findings from our new China Outdoor Apparel: 2024–25 E-Commerce Report, covering growth drivers, platform shifts, and brand strategies that are winning in this competitive category.
Join the webinar to learn:
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Where and when outdoor apparel sales are accelerating
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Why Douyin leads with 56% share and what that means for channel strategies
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Which brands are winning in both local and global segments
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How pricing, product mix, and seasonality shape demand
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What matters now when going to market in China
Speakers include:
- Adam Sandzer, Head of Strategy, Hot Pot China
- Jonathan Travers-Smith, Founder & CEO, Hot Pot China
- Claudia Klingelhöfer, Moderator, EDM Publications
More about Hot Pot China
With offices in London and Shanghai, Hot Pot China crafts impactful brand, marketing, and commercial strategies specifically designed for premium lifestyle brands seeking success in the Chinese market. Or get in touch directly with our partners from Hot Pot: nihao@hotpotchina.com.
Haven’t read the full report yet?
Get all the insights in one place: platform dynamics, premium growth, and brand strategies in China’s running category.
Download the full China Outdoor Apparel: 2024–25 E-Commerce Report (available to premium subscribers after form completion)
