Latest News – Page 27
-
ArticleAdidas launches a skiwear line
Confirming a report in Süddeutsche Zeitung, Adidas says it is planning to enter the snow sports market with a line of winter sports apparel for cross-country and alpine skiing, ski touring and snowboarding for the autumn/winter 2020/21 season. It will be launched under its growing sub-brand for outdoor products, Adidas ...
-
ArticleNike and Adidas trigger distinct emotions
In an interesting exercise, CMDsport has pitted the top two sports brands against each other in a survey of 5,491 Spaniards who read its publications. At stake were the “emotions” that these brands inspire. The Spanish trade paper developed a list of 34 such emotions or perceptions and asked participants ...
-
ArticleAmer is focusing on brand management
In a move intended to get closer to the consumer, Amer Sports is introducing a new “brand-direct” business model in its global sales organization. Each of the brands in Amer’s portfolio – Arc’teryx, Peak Performance, Atomic, Salomon, Suunto, Wilson and Precor – will have a dedicated, direct sales structure in ...
-
ArticleDigital-driven Nike gains market shares in Europe
As in the previous quarter, Nike grew more slowly in North America in the second quarter than in the rest of world, where it still has more opportunities to expand. It even picked up steam in the Europe, Middle East and Africa (EMEA) region during the period, in spite of ...
-
Article
Smith’s owner buys into Blenders, gets the Under Armour license
Safilo, the Italian eyewear group that owns Smith Optics, has bought a 70 percent stake in a fast-growing Californian firm, Blenders Eyewear, that targets Millennials and Generation Z customers with cool sunglasses and snow goggles and has a great website.Safilo also reported that it has signed an eyewear licensing agreement ...
-
Article
Nike will boycott new Russian transport route
Nike has made a formal pledge, which has been publicized in the Russia media, to never transport its goods through the Northern Sea Route (NSR) in a bid to help protect the Arctic from environmental challenges. The NSR is a new alternative route for shipments between Asia and Europe, passing ...
-
Article
Adidas moves Speedfactory technology to Asia
By the end of this year, Adidas will be transferring the robotic Speedfactory technology that it has developed in cooperation with Oechsler to two of its Asian footwear suppliers to help increase the flexibility of the design and production process. With production times substantially cut there, Adidas says it will ...
-
Article
Nike stops with Amazon’s marketplace
A few days after the appointment of a new chief executive, John Donahoe, who previously ran eBay, the Swoosh announced that it will stop a pilot program, initiated in 2017, to sell selected products on the Amazon Retail marketplace. Nike justified the move with its “focus on elevating consumer experience ...
-
Article
A Spanish tax probe against Nike
Spain’s Tax Agency (Agencia Tributaria) has filed a request against Nike’s subsidiary for the Iberian Peninsula, American Nike, for failure to pay certain corporate and sales taxes. American Nike could owe up to €14.6 million to the Spanish government, most of it for transfer pricing – that is, sales and ...
-
Article
Adidas partners with the Space Station
Adidas has announced a multi-year partnership with the International Space Station (ISS), the space laboratory managed by the U.S. Center for the Advancement of Science in Space (Casis). The partnership will explore breakthroughs to improve the future design and engineering of sporting products on and off Earth. For to station’s ...
-
Article
Russian football flips out over a flipped flag
The Russian Football Union (RFU) is criticizing Adidas for supplying poor-quality football clothing, according to a Russian newspaper, Sport Express, which says that the Russian national football team refused to play against Belgium and San Marino in November in the new kit designed and supplied by the company. Most players ...
-
Article
Under Armour boosts Vulcabras’ results
Vulcabras has reported a sales increase of 11.6 percent to 359.4 million Brazilian reais (€76.4m-$84.2m) for the third quarter of 2019, thanks in part to the higher-prices shoe that the company is selling with the Under Armour brand name in Brazil under its new contract with the American company. The ...
-
Article
Adidas speeds up
In line with the management's forecast, the Adidas Group accelerated on the sales front in the third quarter, posting a currency-neutral sales increase of 6 percent, compared with year-on-year increases of 4 percent in the first and second quarter, and the progress is expected to continue in the fourth quarter. ...
-
Article
Adidas opens a digital flagship in London
Adidas has opened a new flagship store, which it calls Adidas LDN, covering 27,000 square feet on four levels on Oxford Street in London, opposite the main department store of Selfridges. The site offers a unique, immersive customer experience. According to the company, it is the most digital Adidas store ...
-
Article
New top executives for three major sports companies
Almost simultaneously, Nike, Adidas and Under Armour announced changes in their top management shortly after we published our last issue, underlining the rapid transformation that the highly concentrated athletic footwear market is undergoing.
-
Article
EMEA shines in Under Armour’s results
Under Armour’s profits and revenues for the third quarter exceeded Wall Street’s estimates, although the company has lowered its full-year revenue forecast, citing lower than planned excess inventory to service the off-price channel, ongoing traffic and conversion challenges in the direct-to-consumer channel, as well as currency headwinds. Revenues are now ...
-
Article
The North Face and Vans drive VF’s results
Despite strong earnings and robust sales, VF Corp. posted results in the latest quarter that missed Wall Street’s expectations. Total sales improved by 5 percent to $3,393 million for the company’s second fiscal quarter ended on Sept. 30, or by 7 percent in constant currencies. Adjusted to exclude the spin-off ...
-
Article
Another set of record results for Columbia
Columbia Sportswear is having a vintage year, scoring record results for the past two quarters. Revenues rose by 14 percent in the third quarter ended on Sept. 30 to $906.8 million, while net income improved by 19 percent to $119.3 million – both all-time records for the group. The gross ...
-
Article
Columbia’s “tough mother” has passed away
Gertrude “Gert” Boyle died on Nov. 3 at the age of 95. This iconic figure of the international outdoor industry, who has been often referred to, in effective advertising and elsewhere, as “one tough mother,” was the chairwoman of Columbia Sportswear.With her death, the company's chairmanship will pass temporarily to ...
-
Article
A tweet imperils multiple basketball deals
Basketball is very popular in China, but in response to a few words delivered on social media, the two major Chinese internet marketplaces and several retailers in major Chinese cities have pulled all merchandise bearing the brands of the Houston Rockets or the NBA from their shelves. Nike took similar ...
