Nike continues to fight against resellers and is currently specifically targeting punishing buyers who use shopping bots to manipulate the market. The Wall Street Journal first reported earlier this week on the company’s change to its U.S. online sales policy, which tightens existing anti-resell terms. It now states that orders can be canceled if the company’s security system deems them potentially fraudulent or if they were placed using automated ordering technology. Nike can also refuse refunds, charge restocking fees and suspend accounts that raise bot suspicions. Other warnings include shipping to “an address or service provider that enables or allows foreign export,” orders that exceed the limit for product purchases, and accounts that have “an excessively high volume of returns.” The changes follow a similar update to Nike’s DTC platform policies in South Korea last month, reported by various media, as well as the company’s lawsuit against StockX earlier this year. A review of Nike’s DTC terms and conditions for Western, Central and Eastern Europe, last updated in September 2021, shows the company reserves the right to “take any action against you, including, without limitation, to restrict sales to you, cancel your orders, and/or suspend or close your account.”

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