All Magnus Liljeblad articles

  • Huski Wear trio
    News briefs

    Huski Wear, a new Swedish-based skiwear brand

    2020-09-29T16:52:00Z

    With the backing of a Chinese firm and a brand of hot chocolate, three veterans of the sports apparel industry, Lena Claesson, Magnus Liljeblad and Jonas Olsson, have launched a digital-only brand of sports apparel in Gothenburg, Sweden, called Huski Wear. Claesson was formerly design and product director at Peak ...