Market Statistics – Page 14
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Nike launches a new consumer-direct strategy, staff cuts
Nike says it will reduce its staff by about 2 percent, as part of a reorganization aiming to accelerate its business and to target urban consumers more directly. Since Nike reported more than 70,000 employees at the end of its last full fiscal year, the cuts would affect about 1,400 ...
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Nike doubles down on product innovation and consumer connections
The Nike group wants to double the speed of its supply chain and innovation while doubling its direct connections with consumers, the company told investors on a call about its results for the three months until the end of February.As reported below, the Nike group's sales rise for the third ...
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Eurobike to add one more consumer day
Eurobike will add a second day open to the public in 2016, in view of the European consumers' growing interest in bicycles. Messe Friedrichshafen, which organizes the trade show, made the announcement on Aug. 29, at the closing of this year's edition. In 2016 the event will be held from ...
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Zalando cancels B&B consumer festival
As we previously reported, the big Berlin-based e-tailer bought the bankrupt Bread & Butter trade show in the former Tempelhof airport of the German capital a few months ago, saying that it was planning to turn the event into a big consumer-oriented fashion festival. It has now announced the cancellation ...
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European consumers spent 4% more on sporting goods in 2014
The Western European sporting goods market recovered in 2014, rising by 3.8 percent in local currencies after declining by 0.9 percent in the previous year, based on our annual, exclusive analysis of the evolution of sports retailing in 15 major countries. In euros, consumption rose by 4.0 percent to €56.1 ...
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Adidas will adopt a more consumer-focused approach
Adidas managers said the new focus on consumers will be facilitated by the reorganization of the management structure that was implemented last year, dismantling the previously function-driven organization and giving full responsibility to the managers of each sports category.The group's investments to engage end consumers are to focus on six ...
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Ecco aims to sell 50% directly to the consumer
After three years of controlled growth and investments in its production facilities, Ecco says it is changing to a “more expansive” strategy. It wants to do so notably by strengthening its women's collections and by investing heavily in direct-to-consumer distribution, which is set to represent 50 percent of sales by ...
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Norwegian consumers ignore sports banners
A survey conducted by Sportsbransjen, the Norwegian sporting goods industry association, has shown that the name of the retail store means relatively little to consumers in Norway. The survey asked 1,000 Norwegians about their attitudes toward the sporting goods chains. The results showed that the majority of consumers did not ...
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Apparel And Direct-to-consumer Boost Under Armour
For the second quarter ended June 30, Under Armour has reported a 24 percent increase in turnover to $204.8 million, coming from very strong growth in apparel and direct-to-consumer sales. Operating income jumped by 104 percent to $6.9 million, and the gross margin rose by 4.0 percentage points to 48.8 ...
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Dorel Gets Hurt As Consumers Buy Cheaper
The recreation/leisure segment of Dorel Industries had a 2.1 percent sales increase in the second quarter to $199.1 million, but still saw a drop in operating earnings of 7 percent to $16.0 million. The company attributed the revenue growth to currency exchange rates and to acquisitions; organic sales dropped by ...
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Dorel’S Sales Increase Even As Consumers Spend Less
Dorel Industries’ recreational/leisure segment saw sales grow by 15 percent year-over-year to $161.4 million in the first quarter, with sales to independent bike dealers growing by 8 percent and revenues from Sugoi apparel up by 9 percent. Operating income for the period ended March 31 fell by 33 percent to ...
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French consumers are getting more responsive to price promotions on...
French consumers are getting more responsive to price promotions on sports footwear throughout the year. According NPD’s regular quarterly surveys of the market, discounted sports shoes represented 43 percent of French retailers’ sales in the 12-month period ended in June 2006, as compared to nearly 36 percent five years earlier.
