All Marketing articles – Page 2
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ArticleTwitter to become nothing, anything, everything
It appears that we were on to something a few months ago. Twitter has taken another step towards becoming X – “the everything app.” But what does this mean, and why the change in a brand as iconic as Twitter? We take a look.
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News briefsNew volleyball brand Avoli announces first NIL deals with college athletes
Avoli, which claims to be the only sports brand dedicated exclusively to the performance needs and demands of women’s and girls’ volleyball, has signed NIL (Name, Image, Likeness) deals with three college volleyball athletes. The three athletes are University of Nebraska Cornhuskers freshman Harper Murray, University of Virginia Cavaliers junior ...
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News briefsFIFA collaborates with TikTok for Women’s World Cup
FIFA is partnering with TikTok for the 2023 FIFA Women’s World Cup (July 20-Aug. 20) in Australia and New Zealand. During the tournament, FIFA and TikTok will bring fans various content, including behind-the-scenes moments, team arrivals, live pre-match content, match highlights, player and coach reactions, and more. In addition, fans ...
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News briefsAccording to Adidas, Blokecore has landed in the U.S.
While the company celebrated Lionel Messi’s arrival at Inter Miami, Adidas says the Blokecore fashion trend is making its way in the United States, a style that refers to a fashion aesthetic that often includes vintage soccer-style pieces. Source: Adidas Jenna Ortega for Adidas Sportswear Given Adidas’ ...
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ArticleAdidas welcomes Messi to Miami, expands youth football initiatives
On July 19, Adidas welcomed Lionel Messi to Miami, celebrating the Argentine star’s arrival in North America ahead of his first game for Inter Miami CF on July 21. A number of Adidas-branded vehicles, including a cargo ship, boats and helicopters, passed through the Port of Miami and were dressed ...
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News briefsKlutch Athletics by New Balance launches in 100 stores in the U.S.
Source: New Balance Chase Young signs on as first ambassador for Klutch Athletics by New Balance Klutch Athletics, the brand of American star agent Rich Paul, has launched in 100 U.S. retail locations at Dick’s Sporting Goods, Foot Locker, JD Sports, DTLR and Snipes, Front Office Sports ...
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News briefsFreitag to offer free bag rentals this summer
Hot on the heels of its first fully recyclable backpack, Swiss bag manufacturer Freitag is now launching a free rental service for travel bags this summer. Source: Freitag The F511 Skipper and F512 Voyager from Freitag Between June 28 and Aug. 23, members of the benefit program ...
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News briefsFila celebrates 50 years of sportswear
Fila is launching a new digital campaign to mark the 50th anniversary of the brand’s debut in the world of sports. “It highlights the passion, elegance and Italian heritage that has driven Fila over the past half-century,” the company explains. The campaign features exclusive interviews and sequences with Fila ambassadors ...
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News briefsGo Sport calms worried customers
The long back and forth about the whereabouts of the French chain Go Sport after its bankruptcy has probably also unsettled its customers. Go Sport has now appeased them with a public message on its website. A text to its customers from the retailer, which was taken over by Intersport, ...
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News briefsTour de France partners with TikTok to further expand its audience
TikTok is joining the Tour de France (July 1-23,2023) and Tour de France Femmes avec Zwift (July 23-30, 2023) as an official provider. From July 1, fans of the Tour will be able to experience these cycling races also with TikTok thanks to the platform’s creators and users. Every day, ...
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News briefsAdidas presents mini-documentary on Argentina men’s national team
Adidas presents “Alta En El Cielo - The Story of Messi and Argentina’s Homecoming after Historic 2022 World Cup Win,” an eight-and-a-half minute mini-documentary, with exclusive footage and interviews from Argentina’s national football team. The mini-documentary, which mixes historical footage with exclusive player access, was released six months after the ...
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News briefsStadium launches collaboration with para-alpine skier Ebba Årsjö
Source: Stadium Ebba Årsjö Swedish retail chain Stadium and Swedish para-alpine skier Ebba Årsjö are entering into a long-term collaboration next year. The main focus of the partnership is to inspire children and young people to try new sports and take on challenges in their own way, ...
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News briefsRed Bull launches global 4-vs-4 soccer tournament
A new global 4-vs-4 soccer tournament called Red Bull Four 2 Score was launched by the Austrian beverage and sports event giant on five continents and in more than 20 countries, including Brazil, the USA, Kenya, the UAE, the UK, Germany and South Korea. The event series challenges male and ...
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News briefsAdidas continues The Originals Creator Network
Adidas has announced the second edition of its educational program for underserved communities, The Originals Creator Network, in partnership with London-based creative agency and youth-led new media platform Guap. The mentorship program, first launched in March 2022, selects 40 emerging creatives from London for a series of mentorship workshops and ...
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News briefsHas Anta signed Kyrie Irving?
Talksole has posted a photo on Instagram that swirls the rumor mill around Kyrie Irving, whose contract with Nike was terminated last November after public statements related to anti-Semitism. In the said photo, the NBA player is wearing a black pair of the Shock Wave Pro 5 shoes of the ...
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News briefsFila enters the padel scene
Source: Fila Fila made a surprise appearance as the title sponsor of the Legends Padel Trophy, which took place on June 6 and 7 at the Tolcinasco Padel Club just outside Milan. Participants were famous former footballers from Italy, Spain, the Netherlands and Argentina, including two historic ...
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News briefsAdidas launches Move For The Planet initiative in June
Source: Adidas Adidas has introduced Move For The Planet, a new global initiative to encourage people to turn their activities into actions. The company is committed to donating €1 to Common Goal for every 10 minutes of activity recorded on the Adidas Running App across 34 sports ...
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News briefsMizuno and Volleyball World ink partnership extension
Japanese sporting goods brand Mizuno and Volleyball World have inked a two-year partnership extension through Dec. 31, 2024. Mizuno has been a part of Volleyball World’s portfolio of global partners since 2022. This new agreement is meant to further strengthen Mizuno’s ties with volleyball fans around the world. The agreement ...
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News briefsKevin Durant becomes third NBA athlete to ink lifetime deal with Nike
Nike and basketball star Kevin Durant have agreed to a lifetime contract. Durant is just the third NBA player to land a lifetime deal with Nike, following both Michael Jordan and LeBron James. Durant’s relationship with the American sportswear giant dates back to 2007. The 34-year-old player has released 15 ...
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ArticleThe biggest dates in the sports and outdoor industry this year
Our calendar has the biggest industry dates this year and all the dates you need to plan your sports and outdoor gear social media campaign.
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