All Marketing articles – Page 3
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News briefsMoncler launches evolved Grenoble collection
Moncler has launched an evolved Grenoble collection focused on dynamic, technical skiwear. The collection, named after the city where the 1968 Olympics were held and where the brand was the official supplier of the French national ski team, looks back on 70 years of brand history. Its launch is accompanied ...
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News briefsUsain Bolt files new trademark application for his victory pose
Jamaican track legend Usain Bolt has filed to trademark the image of his iconic victory celebration pose. Bolt submitted the application to the U.S. Patent and Trademark Office on Aug. 17. According to the filing, “the mark consists of the silhouette of a man in a distinctive pose, with one ...
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ArticleSport 2000 launches new internationally harmonized brand claim and campaign
For the first time in the company’s history, Sport 2000 has worked out an internationally harmonized brand campaign under the new claim “Home of experts” that rolls out in all Sport 2000 countries this April. With the tagline “Welcome Home” at the heart of the campaign, Sport 2000 aims to ...
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ArticleCrypto.com, Byju’s and Co: The sponsors and partners of the FIFA World Cup Qatar 2022
For the World Cup in Qatar at the end of 2022, FIFA has designated seven official sponsors. Among them is Crypto.com, the cryptocurrency platform. We have an overview of all sponsors. FIFA has announced two tech companies, Crypto.com and Byju’s, as new sponsors for the World Cup in Qatar. The others are Budweiser, HiSense, McDonald’s, Vivo and Mengniuir. In addition to the seven sponsors for the World Cup, FIFA has six long-term partners.
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News briefsNew Nike Athlete Think Tank worth $1.3 million
Nike has launched the Nike Athlete Think Tank. A platform designed to support women and girls in sports. “Because women and girls don’t have equal access to play and sport, we teamed up to share our experiences and turn insights into action and fight for gender equality,” tennis player and ...
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ArticleH&M sets its sights on the sports market
Source: David Thunander H&M store in Stockholm The Swedish fashion retailer H&M launched a test for the sale of third-party brands a few days ago. The marketplace is called “H&M with friends.” At the same time, there is information that H&M wants to enter the ...
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News briefs
Nordica builds new North American sports marketing team
Nordica is establishing a new North American sports marketing team to serve as the foundation for optimized communications and service to the North American race, freeski and pro communities. Nordica’s Joe Cavallaro will lead the newly formed team and implement an advanced promotional strategy to support sell-in and sell-out activities. ...
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News briefs
Macron replaces Canterbury as sponsor of World Rugby
Macron has announced a new technical partnership with World Rugby, taking over a contract that had been signed by the global governing body with Canterbury in 2018. The Italian teamwear company, which already sponsors many of the 128 national federations that belong to World Rugby, will provide the technical apparel ...
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News briefsKylian Mbappé endorses Oakley eyewear
Oakley announced a multi-year partnership with Kylian Mbappé, the popular French footballer who plays for the Paris Saint-Germain team. The 23-year-old PSG forward will play the lead in the brand’s newest iteration of its “Be Who You Are” campaign film, which chronicles his journey as a boy born in the ...
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News briefs
Moncler, Gildan and Adidas star in the DJSI
The 2021 edition of the S&P Global Dow Jones Sustainability Index lists Moncler in its Gold Class, Gildan in its Silver Class and Adidas in the Bronze Class. Three other sports companies – Asics, Puma and the Super Retail Group – were listed along with The Gap and companies in ...
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News briefs
Reebok’s founder gets Drapers’ Lifetime Achievement Award
Joe Foster, who founded Reebok along with his late brother Jeff in 1958, received this year’s Life Achievement Award from the British Drapers magazine, coinciding with the sale of the brand to the Authentic Brands Group. Foster stepped back in 1989, and the move made the front page of the ...
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News briefsVaude’s Antje von Dewitz receives German role model award
After collecting many other awards for sustainabillity and inclusion, Antje von Dewitz, CEO of the German outdoor brand Vaude, has received the Role Model Award 2021 from the Startup Teens education platform in the “Family Entrepreneur” category. The jury and the audience honored her commitment to a sustainable and value-driven ...
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News briefs
Columbia readies launch of Omni Heat Infinity campaign
“There is no such thing as bad weather. There is just bad clothing,” says Haskell Beckham, senior director of innovation at Columbia Sportswear, in a short video for industry professionals to explain the superior warmth retention and breathability properties of its latest technology, Omni Heat Infinity. It has already been ...
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Article
JD adopts the OOOOO video commerce platform
JD Sports Fashion has started an exclusive partnership in the U.K. with OOOOO Entertainment Commerce to develop market-leading video commerce content on its young rapidly growing platform. OOOOO describes itself as a technology platform that enables retailers, brands and influencers to share product-based opinions directly to consumers through live, interactive, ...
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Article
Macron announces new rugby kit deals
Macron, the Italian producer of teamwear, continues to sign new sponsorship deals. While continuing to focus on football, it is expanding its footprint in the area of rugby, where it claims to have become a leader. Notably, it has signed up as the first and only sponsor of the newborn ...
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News briefs
Sergio Longoni of DF Sport is honored by the Lombardy region
Sergio Longoni, the head and founder of DF Sport Specialist and Bicimania, has received an honorable mention at the Premio Rosa Camuna 2020 (Camunian Rose Award). The award, established by Lombardy’s regional council, recognizes each year those who have distinguished themselves for industriousness and creativity and their contribution to the ...
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News briefs
Li Ning is no longer the kit partner of India’s Olympic body
The Indian Olympic Association (IOA) has dropped Li Ning, the Chinese sportswear maker, as its official uniform partner, citing public sentiment in the country. Indian athletes will wear unbranded apparel at the upcoming Tokyo Olympic Games instead, the IOA said. The next edition of the Summer Olympics, postponed from 2020 ...
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News briefs
Nike claims its break-up with Neymar was tied to a sexual assault allegation
Nike’s decision to stop working with Neymar jr. last year was connected with allegations by a Nike employee that the footballer had sexually assaulted her, the Wall Street Journal (WSJ) has revealed, and Nike has partly confirmed the report, adding that the allegations could not be confirmed. Neymar has vigorously ...
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News briefs
Castore secures kit deal with the Wolverhampton Wanderers
Starting from the 2021/22 season, Castore will replace Adidas as the kit partner of the Wolverhampton Wanderers, commonly known as the Wolves. For the young British sportswear brand, this is the first contract with a member of the English Premier League. The financial details of the new multi-year agreement have ...
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News briefs
Everlast signs up Liam Smith
Everlast has announced a long-term partnership with Liam Smith. The British professional boxer will use Everlast equipment and wear the brand’s new Greatness sportswear range. The athlete, who is 32 years old, was born and raised in Liverpool in a family of boxers. His brothers Paul, Stephen and Callum Smith ...
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