All Marketing articles – Page 4
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News briefsMips launches a redesigned, consumer-centric virtual guide
Mips, the Swedish provider of the eponymous helmet safety technology, has unveiled a completely redesigned website aimed at making “helmet safety more transparent and easily understandable to everyday people.” The brand’s latest evolution goes beyond simple cosmetic changes, using language and design focused on maximizing consumer benefits. The website offers ...
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News briefsYKK opens a digital showroom
YKK has launched a digital showroom to improve contacts with its customers – virtually and interactively, without any time or space constraints. The Japanese zipper maker calls the concept behind the online showroom „connection,” a play on the brand’s expertise as a manufacturer of fastening products. The digital space, modeled ...
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News briefs
Foreign sports retailers dominate on Facebook in Spain
CMDsport has published a report on the social-media presence of the top purveyors of sporting goods and sportswear in Spain. The top platform is Facebook, followed by Instagram and Twitter, and on Facebook the top chain, by a large margin, is JD Sports, with 3.47 million followers. JD is the ...
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News briefs
Saucony partners with a British charity, GoodGym
Saucony and GoodGym, a British charity, have announced a new partnership that will make the brand the exclusive apparel and running footwear partner of GoodGym for the next two years. Headquartered in London, GoodGym combines regular exercise with helping communities. Its group of runners walk, run or cycle to help ...
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News briefs
Kettler gets involved in an Atlantic rowing race
As part of its repositioning, Kettler is supporting the Prowject X project of two Swiss 30-year-old women, Sonja Graf and Marina Hunziker, the only female team competing in this year’s Talisker Whisky Atlantic Challenge, a 5,000-kilometer rowing race from La Gomera to Antigua. The German sports equipment brand, which rights ...
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News briefs
Puma launches “Only See Great” campaign to spark optimism
Puma has unveiled “Only See Great,” a new brand campaign that is meant to spread a vision of hope, optimism and self-belief during these challenging times, and ahead of major sporting events this summer like the Formula One World Championship series, the European Football Championships and the Olympic Games in ...
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News briefs
Gill becomes the title partner for Go Paddling
Gill, the Nottingham-based marine apparel brand, has agreed an interesting multi-year partnership with British Canoeing that makes Gill the title partner for Go Paddling and all associated promotions, including the promotion of the brand’s products and paddlesports in general. Go Paddling is an online paddling participation platform for British Canoeing. ...
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Short stops
MARKETING
+++ Erreà Sport has extended its technical partnership deals with Treviso Basket and Derthona Basket, which play in Italy’s Serie A and Serie A2 basketball championships, respectively, until 2025 +++ Puma will be the official team kit partner of Indian Premier League’s (IPL) Royal Challengers Bangalore (RCB) in a new ...
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News briefs
Everlast announces major pledge to support British boxing
Everlast Worldwide has pledged to sign up 52 British boxing talents in 2021. The move, which the brand has defined as a “historic commitment,” is meant to support the next generation of male and female fighters in British boxing, from grassroots to elite amateur and professional levels. The first athletes ...
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News briefs
UYN adds Aymar Navarro to its athlete roster
UYN - Unleash Your Nature, the Italian brand of functional apparel, has announced Aymar Navarro as a new ambassador for the brand. The 31-year-old freeride athlete will be supported in his races by UYN technical underwear and socks made of Natex fabric, an exclusive bio-fiber derived from castor oil seeds. ...
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News briefs
Puma has always valued women
As part of Puma’s new campaign in favor of women, its puma-catchup.com website now features a brief review of the women who worked for the firm at its start, in 1948. Eight of the 14 employees whom the founder, Rudolf Dassler, recruited from the Dassler Brothers factory previously shared ...
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News briefs
Slinger Bag signs a chief brand ambassador
Slinger Bag has signed an endorsement deal with Tommy Haas, an Olympic silver medalist in tennis who was formerly ranked second in the world by the ATP. Haas will be serving as the combination ball launcher and carrier’s chief ambassador, heading up a roster that includes the doubles players Bob ...
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News briefs
Kjus announces collaboration with Ted Ligety on product innovation
Kjus has annnounced a new partnership with Ted Ligety, who will collaborate with the Swiss sports apparel brand on the design and development of future skiwear collections. The American alpine ski racer and two-time Olympic gold medalist announced his retirement from World Cup ski racing earlier this month.
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News briefs
Nike leads sports in Brand Finance’s top 500
At number 47, Nike is the most valuable sports brand in Brand Finance’s top 500 for 2021. In fact, it is the only sports brand to break the top 100. The second brand in sports, at number 126, is Adidas. Only one other sports brand made it to the list, ...
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News briefs
Decathlon signs merchandising deal with the NBA
Decathon has signed its first partnership with an American sports league, the National Basketball Association (NBA). Through this multi-year merchandising deal, the big French-based sporting goods retailer will become the NBA’s official licensee in Africa, Asia, Europe, the Middle East and Latin America. Decathlon will be developing NBA team and ...
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