Marketing – Page 3
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ArticleDPS skis come with ‘Will and Testament’ warranty
Salt Lake City, Utah-based ski maker DPS is so confident its skis provide a legacy that they now come with a legally binding will and testament so you can pass them onto your heirs. The “Live For It – The DPS Will and Testament” campaign created by TDA Boulder, a ...
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News briefsUmbro celebrates centenary with new collection and campaign
British sports brand Umbro has launched a new campaign that celebrates the brand’s origins in Manchester, as well as a Centenary Collection for spring/summer 2024. The collection, which takes inspiration from the brand’s design history and multi-sports roots, combines heritage elements with trend-led graphics and silhouettes. Special emphasis is given ...
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News briefsCastore and Red Bull Racing seal partnership extension
Castore, a UK sportswear brand, has inked a lucrative long-term extension deal with Formula 1 giants Red Bull Racing, valued at over $200 million. This agreement, the largest-ever for a sportswear brand in motorsport, solidifies their partnership, which was originally established in September 2022. Under the deal, Castore will provide ...
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News briefsThe Paris 2024 Paralympics will benefit from record media coverage
The Paris 2024 Paralympic Games are set to be the most broadcast covered in history. Paris 2024 and the International Paralympic Committee (IPC) have confirmed that media rights holders in more than 160 countries and territories have committed to broadcasting the Paris 2024 Paralympic Games, which will start on Aug. ...
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News briefsBundesliga club RB Leipzig moves from Nike to Puma
The German Bundesliga football club RB Leipzig is changing its kit supplier. The existing contract with US sporting goods supplier Nike, which has been in place since 2014, expires in 2024. From the 2024/25 season, German company Puma will kit out all of RB Leipzig’s men’s, women’s and youth teams. ...
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News briefsDecathlon partners with the Madrid Padel Federation
Decathlon has announced a partnership with the Madrid Padel Federation (FMP) to promote the sport. The new agreement offers those who have never been registered the possibility to enroll free of charge in the federation, at the national level, for 2024. The two entities will also jointly organize a series ...
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News briefsMaui Jim and Red Bull sign 3-year partnership for action sports events
Maui Jim has announced that it has signed a three-year partnership with Red Bull for the “co-creation” of a series of action sports events. The Red Bull-branded events, focused on skateboarding and watersports, include Boarding Pass and Terminal Takeover (skate, New Orleans), Magnitude (surf, Hawaii), Cope‘n’waken (wakeboard, Copenhagen, Denmark), King ...
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News briefsNBA demonstrates NB-AI in Indianapolis
At its invitation-only All-Star Technology Summit on Feb. 16 in Indianapolis, the NBA introduced something called NB-AI. According to MSN.com, it is a prototype chatbot and voice assistant with potential for integration into the NBA app. It would enable users to ask for more information about the ...
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News briefsPuma partners with F1 Academy
Puma has unveiled a new partnership with F1 Academy, a female-only racing championship, which will start its second season in early March. Under the terms of the agreement, Puma becomes a key race gear supplier to six F1 Academy drivers. The brand is also making a statement with “one exceptional ...
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News briefsPepsi and Shaq Unveil Unique ’Sneak’er Collaboration
In a nostalgic reunion, Pepsi and basketball icon Shaquille O’Neal have joined forces with Reebok to unveil the Pepsi ‘Sneak’er. Crafted from an original pair of Reebok Pump Shaq Attaqs, the sneakers feature a mini can of Pepsi embedded in the sole. Shaq debuted the custom kicks during All-Star weekend, ...
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News briefsArsenal unveils sporty fashion line
Arsenal Football Club has unveiled a new fashion line inspired by its Hale End academy, designed by emerging talent Naomi Brady. The collection, comprising 10 pieces, aims to celebrate “future brilliance on and off the pitch” and includes a windbreaker jacket, sweatshirt, and hoodie. Brady, a South London native, was ...
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News briefsUnexpected news: Craft Sportswear introduces post-run craft beer
Craft Sportswear, in collaboration with Swedish brewery Billdale, has crafted a post-run beer, catering to dedicated runners who enjoy a well-deserved beverage after a challenging session. The beer, named Craft Beer, is packed with extra nutrients, minerals, and vitamins essential for recovery. Launched during UTMB, the world’s ...
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ArticleDecathlon’s Kenyan running project, and some others
Decathlon has opened a training center for distance runners. Located in Iten, Kenya, with a rooftop view of the Rift Valley, the center consists of a 500-square-meter main building, with 11 bedrooms of 25 square meters each, a gym and a refectory. It is built to lodge 22 runners at ...
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ArticlePremier League launches “More Than a Game” campaign
The Premier League is launching “More Than a Game,” a campaign to showcase its investment in all levels of football and its impact on local communities. The Premier League’s financial support covers all 92 Premier League and English Football League (EFL) clubs and 72 National League clubs, as well as ...
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News briefsFoot Locker launches basketball program with Nike and Jordan Brand
Foot Locker has unveiled a year-long basketball initiative in collaboration with Nike and Jordan Brand, aiming to harness the influence of their athletes for a series of events, clinics and social media content. Named “The Clinic,” this program will debut during the 2024 NBA All-Star Game weekend in Indianapolis, featuring ...
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News briefsKanye West spent $7 million on Super Bowl commercial, $0 on production – and it worked
In many ways, Super Bowl commercials are just as much a spectacle as the game itself. These ads are scrutinized every year, and for those not fully invested in the sport, they add an extra layer of enjoyment. They could also be a part of the reason why this year’s ...
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News briefsBidding war begins for French National football team kit sponsorship
Nike’s deal with French Football Federation ends in 2026, and the bidding war has begun to supply a kit to “Les Bleus.”
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News briefsOlympique Lyonnais extends partnership with Adidas
The French team Olympique Lyonnais has extended its agreement with Adidas, securing a kit supplier through the 2028/29 season. Adidas will be supplying the club’s men’s, women’s and age-grade teams as well as its academy teams. The partnership between OL and Adidas began in 2010, when the German brand replaced ...
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News briefsRecord UK viewership for women’s sports in 2023
A historic surge in viewership for women’s sports on linear TV swept across the United Kingdom in 2023, according to a report by the Women’s Sport Trust. The report reveals that audience numbers for female athletics reached an all-time high. A staggering total of 46.7 million individuals tuned in to ...
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News briefsSport sponsorship’s growth in Italy is projected to accelerate this year
Sport sponsorship in Italy exceeded forecasts and grew by 1.5 percent in 2023 compared with 2022, reaching €780 million. Growth was primarily driven by Serie A, followed by investments in Lega Basket Serie A, football Serie B and volleyball SuperLega. According to the 23th edition of Il Futuro della Sponsorizzazione ...
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