Arsenal Football Club has unveiled a new fashion line inspired by its Hale End academy, designed by emerging talent Naomi Brady. The collection, comprising 10 pieces, aims to celebrate “future brilliance on and off the pitch” and includes a windbreaker jacket, sweatshirt, and hoodie.
Brady, a South London native, was discovered through an extensive scouting process for her strong grasp of London streetwear aesthetics. She collaborated with Fashion East, a nonprofit organization fostering emerging fashion designers, to develop the full collection.
Expressing her enthusiasm for the collaboration, Brady stated, “This opportunity has given me the platform to create a body of work that I’m really proud of. Arsenal is known for giving opportunities to young people, and it’s so inspiring to see the club backing their supporters and building on the cultural connection between football and design.”
She added, “Arsenal gave complete creative freedom, and I’m so happy with the outcome. It felt incredible to see Bukayo wearing my design!”
The collection marks a significant step for both Arsenal and Brady, showcasing the club’s commitment to nurturing young talent and Brady’s talent in merging football culture with contemporary fashion. The goal for Arsenal with this collection is to bridge the gap between sports and style, fostering innovation and creativity within its community.
