In a nostalgic reunion, Pepsi and basketball icon Shaquille O’Neal have joined forces with Reebok to unveil the Pepsi ‘Sneak’er.
Crafted from an original pair of Reebok Pump Shaq Attaqs, the sneakers feature a mini can of Pepsi embedded in the sole. Shaq debuted the custom kicks during All-Star weekend, with 22 additional pairs up for grabs in a special Pepsi sweepstake.
Key features include Reebok’s iconic “Pump” transformed into the Pepsi Globe and a vibrant colorway reflecting Pepsi’s electric blue and black branding.
Todd Kaplan, CMO at Pepsi, highlighted the collaboration’s innovation, saying, “The Pepsi ‘Sneak’er is the latest in a long line of groundbreaking innovations with Shaq.” Fans can enter the sweepstake by sharing their love for Pepsi minis on social media.
