All Maui Jim articles
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News briefsMaui Jim and Red Bull sign 3-year partnership for action sports events
Maui Jim has announced that it has signed a three-year partnership with Red Bull for the “co-creation” of a series of action sports events. The Red Bull-branded events, focused on skateboarding and watersports, include Boarding Pass and Terminal Takeover (skate, New Orleans), Magnitude (surf, Hawaii), Cope‘n’waken (wakeboard, Copenhagen, Denmark), King ...
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ArticleSnap and Amazon Fashion collaborate on seamless AR shopping experience, starting with eyewear
Source: www.snapchat.com Venice, California-based U.S. technology and social media company Snap and Amazon Fashion are collaborating to bring new Virtual Try-On (VTO) experiences to Snapchat users and extend augmented reality (AR) to both brands and customers. The new Snapchat try-on lenses include thousands of Amazon Fashion’s Virtual ...
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ArticleKering acquires Maui Jim, and Zeal Optics
Kering Eyewear is acquiring Maui Jim, the world’s largest independent brand of high-end sunglasses. The deal is subject to approval by regulators but should be complete by the second half of 2022. Speaking at a press conference this morning, Kering Eyewear’s president and CEO, Roberto Vedovotto, did not wish to ...
