All Medico articles
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News briefs
Fast-growing Fila rebuilds its DACH sales organization
Medico Sports Fashion, the German sub-licensee of Fila for Continental Europe, has reorganized its sales structure for the DACH region, with the goal to help establish Fila among the top five sports brands in Europe. It says that Fila has achieved annual retail sales in the “upper three-digit-million-euro range” in ...
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News briefs
A boost for Fila’s management in Europe
Petra Stürenberg, managing director of Medico Sports Fashion, Fila’s licensee of the brand for Continental Europe, has appointed new managers to sustain the brand’s strong momentum in the region with a goal to turn it into one of the top five sports brands in the market. Since June, Hansjörg Scharner ...
