All Micam articles
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News briefsAtom selling 50% abroad in its first year
Atom ended its first year of operation with €2.4 million in sales, according to Diffusion Sport, which spoke with the running-shoe brand’s sales director, Antonio Sáenz, at last month’s Micam show. Half of the total consists of export sales, particularly in the U.S., Canada and Mexico, with the Czech Republic, ...
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News briefsJoma enjoys record 2022, remains prudent on 2023
Joma, the Spanish brand with headquarters in Toledo and a historical focus on running, football and tennis, was present as usual at the recent Micam footwear show, which ran on Feb. 19-22 in Milan. Alessandro Annibale, sales director of its Italian subsidiary, was on hand to meet with local retailers ...
