All motorsports articles
-
News briefsMizuno partners with Superbike World Championship
The Japanese sportswear brand becomes WorldSBK’s official footwear partner.
-
News briefsLiberty Media announces acquisition of MotoGP
US-based mass media company Liberty Media Corporation, the owner of Formula 1, has announced an agreement to acquire MotoGP, the pinnacle of motorcycle racing with more than 20 Grands Prix across five continents. Liberty Media’s businesses are attributed to three tracking stock groups: the Liberty SiriusXM Group, the Formula One ...
-
News briefsPuma signs Puerto Rican music artist for motorsport lifestyle marketing
After a chess grandmaster and a video game, Puma is now supporting another professional not known at first glance for sports: Puerto Rican music artist Myke Towers. Towers is Puma’s first official global motorsports lifestyle ambassador, tasked with connecting the worlds of music and automotive culture for the sports brand. ...
