After a chess grandmaster and a video game, Puma is now supporting another professional not known at first glance for sports: Puerto Rican music artist Myke Towers. Towers is Puma’s first official global motorsports lifestyle ambassador, tasked with connecting the worlds of music and automotive culture for the sports brand. The artist has already proven expertise in this area with his music videos and documentaries. He is reportedly going to work with Puma on content creation, marketing campaigns and other projects which fuse music, fashion and car lifestyle.

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