Product & Marketing

Puma signs Puerto Rican music artist for motorsport lifestyle marketing

2022-02-22T12:26:00

22SS_MS_BMW_Myke-Towers_Film_98150003_RGB

After a chess grandmaster and a video game, Puma is now supporting another professional not known at first glance for sports: Puerto Rican music artist Myke Towers. Towers is Puma’s first official global motorsports lifestyle ambassador, tasked with connecting the worlds of music and automotive culture for the sports brand. ...

SIGN-IN if you are already a subscriber of SGI Europe - or Register a free account

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

Start your 30-day Trial TODAY!

For team or company-wide subscriptions and enquiries see our corporate membership page.