New business models & startups – Page 7
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Article
“Biggest marketing investment ever”: Puma launches brand campaign
Puma wants to revitalize its brand identity to focus on “athletic excellence.” This is how.
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News briefs
Heydude opens German online shop
Shoe brand Heydude, which belongs to Crocs, has announced the launch of its own online shop for the German market. The brand is already available in nearly 1,500 shops in Germany. Starting in May, it will also be available via Berlin-based e-tailer Zalando. Earlier this year, Heydude announced an aggressive ...
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News briefs
Rafael Nadal invests in Playtomic
Spanish tennis legend Rafael Nadal is investing in Playtomic, the largest racquet sports community in the world. The financial terms were not disclosed. Playtomic is a booking app for padel and tennis courts that is active in more than 50 countries and operates with more than 4,800 clubs worldwide. Founded ...
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Article
Decathlon’s global revenue surges by 4.4% to €15.6 billion
In 2023, Decathlon experienced significant developments across various fronts, reflecting its resilience amidst global challenges. CEO Barbara Martin Coppola acknowledged the company’s progress, emphasizing their focus on future sustainability: “We made strides in CO2 reduction while ensuring continued revenue growth.” Financially, Decathlon achieved a 4.4 percent increase in revenue, totaling ...
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News briefs
Decathlon opens 177th store in Spain
Decathlon has opened its 177th store in Spain, this time in Cáceres, an autonomous community of Extremadura, according to CMDsport and Tradesport. The store appears to be a moved Decathlon City from the same general location. The company operates four stores in Extremadura. Located at the Way Cáceres mall, the ...
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News briefs
Allbirds faces Nasdaq pressure to boost stock price
Allbirds is facing pressure to increase its share price after receiving a warning from Nasdaq regarding its stock performance. The sustainable footwear brand disclosed that its Class A common stock had consistently closed below $1 per share for 30 consecutive days, violating Nasdaq’s regulations. Allbirds now has six months to ...
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Article
Adidas ends partnership with Parley for the Oceans
In a notable shift in its sustainability efforts, Adidas has announced the cessation of its long-standing partnership.
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Article
Asics study reveals link between teenage exercise and adult mental wellbeing
Asics unveils findings from its latest Global State of Mind Study, reaffirming the positive correlation between physical activity and mental wellbeing. Surveying over 26,000 individuals across 22 countries, the study reveals that those who exercise regularly exhibit higher State of Mind scores, with active respondents averaging 67/100 compared to 54/100 ...
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News briefs
SportsShoes.com hires Partnerships Coordinator to boost community engagement
Source: SportsShoes.com Georgia Malir, new Partner Coordinator at SportsShoes.com SportsShoes.com has appointed its first Partnerships Coordinator to enhance its engagement with running and fitness communities. Georgia Malir, previously with Saucony, takes on this role, managing the retailer’s partnerships strategy and overseeing relations with over 1,000 running clubs ...
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News briefs
Former Kaufhof owner reportedly taking over Galeria Karstadt Kaufhof
According to German business publication Handelsblatt, US investor NRDC Equity Partners is to be granted the contract to operate the 92 locations of the German department store chain Galeria Karstadt Kaufhof. NRDC is the investment company of Canadian entrepreneur Richard Baker, who also owns a majority stake in the North ...
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News briefs
UK Gov announces £35 million investment into grassroots cricket
UK Prime Minister Rishi Sunak has announced a £35 million (€40.8m) investment to boost grassroots cricket over the next five years. The package will enable the construction of 16 new all-weather cricket domes in cities due to host the Women’s T20 World Cup in 2026 and Men’s T20 World Cup ...
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News briefs
TeamViewer announces the SheSportTech initiative
TeamViewer, a German remote access computer software brand, is launching an initiative to encourage more women to pivot into a career in sports technology. The TeamViewer initiative is dubbed “SheSportTech.” Selected applicants will receive a grant of up to €1,500 to help them pursue a relevant training course or ...
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News briefs
Spanish trade union sues Decathlon
Spanish trade union Comisiones Obreras (CCOO) has filed a lawsuit against Decathlon, claiming that the sports retailer and manufacturer is “violating the fundamental right to freedom of association.” The complaint was filed on April 3. Decathlon is also accused of denying the union’s delegates access to information about the working ...
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News briefs
Intersport Germany to increase number of physical stores by a quarter
Intersport Deutschland is planning to add 100 new own-branded stores across the country over the next six years, the Financial Times has reported. This would bring the number of outlets it operates in the country to 500. The expansion plan will reportedly target medium-sized cities like Wiesbaden, Trier and Hanau, ...
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News briefs
Spalding launches ‘Always Building’ global campaign
Basketball equipment brand Spalding has debuted a new multi-year global campaign dubbed “Always Building.” Through a series of motivating imagery and videos, the campaign seeks to inspire the next generation of athletes to be their best in sports and life. The campaign highlights how sports help build a community that ...
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News briefs
Gilbert re-connects with New Zealand Rugby
Gilbert has announced a new partnership to become the official rugby ball of the New Zealand Rugby Union (NZRU) at all levels. The British brand will be the official rugby ball supplier of the All Blacks and Black Ferns men’s and women’s national teams, as well as New Zealand’s sevens ...
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News briefs
Castore enters Swiss market
Castore has announced a multi-season partnership with Swiss pro football club FC Zurich, starting on July 1, 2024. The collaboration sees Castore becoming the club’s official kit partner for the 2024-2025 season and onwards. The new partnership marks Castore’s entry into the Swiss market, further expanding the brand’s presence throughout ...
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News briefs
Adidas announces updates for road race events
Adidas Running has unveiled plans for its fourth annual Adizero: Road to Records event, scheduled for April 27, 2024, at the brand’s headquarters in Herzogenaurach, Germany. This year’s event has a lineup of 120 athletes from 26 countries competing in newly introduced race distances, including 800m and 1 mile, alongside ...
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Article
Agilitas Sports appoints former Adidas Design Director as VP Footwear Design
Source: Agilitas Richard Zartman, Vice President of Footwear Design at Agilitas Agilitas Sports, an Indian sportswear and athleisure solutions platform, has announced the appointment of Richard Zartman as Vice President of Footwear Design. As part of the founding team of Agilitas Sports, Zartman will lead footwear design ...
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News briefs
Frasers Group expands Sports Direct with flagship stores in London
Frasers Group is expanding its Sports Direct brand with the opening of two new flagship stores in London’s Westfield shopping centers. Scheduled for next year, the stores in Westfield London and Westfield Stratford will each cover around 28,000 to 29,000 square feet, offering cutting-edge retail experiences. Ger Wright, Managing Director ...