All New Guards Group articles
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ArticleReebok unveils new premium sportstyle line in partnership with Farfetch's NGG
Reebok has unveiled Reebok LTD, a new premium line led by New Guards Group (NGG), with the goal of further elevating the Reebok brand through new products and collaborations. Reebok defines LTD as “a playground for creative evolution” under the motto “LEARN. TEST. DESIGN.” (LTD); a platform to unleash personal ...
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ArticleReebok e-com in Europe run by Farfetch, luxury sector expansion underway
Farfetch, a leading platform provider for the luxury fashion industry, has announced that the partnership with Reebok to run its European e-commerce sites, announced following the sports retailer’s acquisition by Authentic Brands Group from Adidas in 2022, has now been implemented. The partnership announced at the time involves restructuring the ...
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ArticleAdidas completes divestiture of Reebok; launches new share buyback program
Adidas has formally completed the divestment of Reebok to Authentic Brands Group (ABG) on Feb. 28, 2022. On a transitional basis, the company announced that it would continue to operate the business on behalf of ABG in several markets. Subsequently, the Reebok business will be fully transferred to ABG’s operating ...
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News briefsABG partners with New Guards for Reebok in Europe
Authentic Brands Group (ABG) has appointed Milan-based luxury fashion manufacturing and distribution holding company New Guards Group as its operating partner for the Reebok brand in Europe. Under the agreement, New Guards, which is owned by U.K.-based international e-commerce company Farfetch Limited, will operate retail stores and e-commerce for the ...
