All Nike Direct articles
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News briefsShareholders sue Nike
Nike, its President and CEO, John Donahoe, as well as its CFO, Matthew Friend, were sued in Oregon District Court by the Pembroke Pines City Pension Fund for Firefighters and Police Officers for misleading their investors by concealing Nike’s problems with Nike Direct and its DTC strategy. The company’s results ...
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ArticleNike eyes “healthy, full price growth” as inventory woes dissipate
Having surpassed $51 billion in annual revenues and normalized its inventory level through markdowns and order cancellations, Nike says it’s better positioned than smaller rivals as it commences FY24 with a strategy to grow total revenues by mid-single digits, expand reported gross margin by 140 to 160 basis points despite ...
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ArticleNike encouraged by China, digital momentum as golden anniversary looms
Nike, Inc., which will commence its 50th anniversary in May, exceeded its latest guidance for revenues and diluted earnings per share in the third quarter ended Feb. 28, despite persistent product transit woes into its home North American market and marketplace demand that exceeded the available supply. Net sales grew ...
