All NPD articles
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ArticleLululemon exceeds $8bn in revenue, but impairment charge lowers FY profitability
Citing its balanced growth across channels, categories, and markets, Lululemon reported annual revenue growth of 30 percent in FY22 to $8.11 billion from $6.26 billion, with North American sales increasing 29 percent and jumping 35 percent everywhere else. But the group’s decision to take a $407.9 million impairment charge related ...
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News briefsNPD and IRI unveil rebranding
IRI and NPD have unveiled a new combined company name and brand identity following their merger, which was announced in April 2022. The complex consumer behavior advisor will now be known as Circana (pronounced “Sir-kah-na”). Circana tracks millions of products spanning 2,000+ categories across 500,000+ stores in 20 countries, with ...
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News briefsNPD sport consumer survey examines sports activities in Europe
The latest Sport Consumer Survey IV: Europe by NPD, conducted among consumers in Germany, France, the U.K., Italy and Spain, has examined consumer’s sporting activities during the 2021 pandemic. According to the report, hiking, yoga and running were the top activities in Europe, while soccer was the only sport that ...
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ArticleNPD sees 12% growth in Europe from January to September 2021
The consumption of sports shoes and apparel went up by 12 percent overall in the five major European markets during the first nine months of 2021, according to the authoritative European consumer panel of the NPD Group. Purchases of these products grew at a double-digit rate year-on-year in each of ...
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Article
NPD: Double-digit growth in Europe in H1
After rising by only 2 percent in the first quarter, the consumption of sports apparel and footwear jumped by 30 percent in the second quarter and by 15.5 percent in the first six months of 2021 in the five main European countries – Germany, France, Italy, Spain and the U.K. ...
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ArticleNPD sees the European market down by 8% in 2020
Because of the Covid-19 pandemic, the market for sports clothing and footwear fell by 8 percent to €28.3 billion in the five major European countries in 2020, according to revised estimates made available to us by the NPD Group. A previous, preliminary estimate by the market research company had set ...
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ArticleNPD: The European market fell by 10% in 2020, with running down 3%
We apologize for a mistake made in an article yesterday about the running market in Germany and the four other major European countries. We run the article here again with a different first paragraph: According to NPD, the total European market for athletic footwear and apparel suffered an overall decline ...
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ArticleNPD: The sports market recovered in Q3 in Europe, but pure e-tailers lost market share
The consumption of sports apparel and footwear declined by 11.5 percent in the first nine months of 2020 in the five major European markets – Germany, France, Italy, Spain and the U.K. – according to NPD, which has kindly agreed to share with us again some of the detailed market ...
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ArticleNPD: The global sports market grew by 5% in 2019
A rise of 9 percent in retail sales of bicycles and accessories drove the growth of the global sporting goods market in 2019, according to the NPD Group. The consumption of sports shoes slowed down to 6 percent, compared with an estimated increase of 9 percent in 2018. Both apparel ...
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ArticleNPD measures the impact of Covid-19 in Europe and China
The NPD Group estimates that there was a drop of around 24 percent in sales of sports shoes during the first half of 2020 in Germany, France, Italy and Spain – the four European countries where it uses a retail panel of multi-sport specialty stores, combined with sell-out data from ...
