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News briefs

Clif Bar launches incubator, introduces dog snacks

2022-07-01T12:07:00Z

Clif Bar & Company announced the formation of the Trailblazers Incubator, an internal new venture group designed to create breakthrough innovations and sustainable business opportunities. Based at Clif Bar’s headquarters in Emeryville, California, the Trailblazers team will primarily develop new growth strategies for Clif Bar. This includes expanding into new ...

Analysis

How COVID-19 has impacted the Fitness Market – Insights and Trends 2023

2022-06-29T15:26:00Z

Thanks to vaccination and a bit more harmless variants of COVID-19, the fitness market is on the rise again. Booming for years before the pandemic caused a sudden halt, the branch is rearranging itself. In our fitness insights, we take a look at the situation before Corona hit, the changes ...

News briefs

Mondelēz to buy Clif Bar for $2.9 billion

2022-06-21T08:47:00Z

Mondelēz International will buy Clif Bar & Company for $2.9 billion with the potential for additional payments. The goal is to complete the purchase in the third quarter. “Mondelēz International is the right partner at the right time to support Clif in our next chapter of growth,” Sally Grimes, chief ...