All Obé Fitness articles

  • athletalogo
    News briefs

    Athleta launches new interactive wellness platform

    2021-07-29T08:45:00Z

    Athleta, currently the best-performing brand in the Gap Inc. portfolio, has launched AthletaWell, a new online platform designed to build loyalty, engagement and a female community. In its marketing mission, the San Francisco-based company sees itself as a brand with a mission of empowering women and girls. The new platform ...

  • News briefs

    Obé Fitness raises a further $15m

    2021-07-28T06:44:00Z

    Now that it has raised a further $15 million, the Obé Fitness platform has achieved a valuation of $190 million. This latest round of funding was led by CAVU Venture Partners, with new investors such as Athleta, Samsung Next, Wheelhouse Entertainment and WW International in tow, along with previous investors ...